A year later, Microsoft reflects on its impressive Windows Phone developer stats

By Tom Warren, on 31st Mar 11 3:43 pm with 9 Comments

Windows Phone Marketplace

Microsoft has provided new statistics for its Windows Phone developer story.

Brandon Watson, Director of Developer Experience for Windows Phone, penned a blog post on Thursday to provide an update and overview of Microsoft’s Windows Phone developer statistics. Microsoft unveiled its tools and platform for Windows Phone 7 developers a year ago at MIX10. A year has now passed and Microsoft is touting some pretty impressive statistics for its Marketplace and developer ecosystem.

Here’s a round-up of the latest stats:

  • 1.5 million downloads of the Windows Phone Developer Tools
  • 36,000 Windows Phone developers
  • 11,500 Windows Phone 7 applications
  • 7.500 paid Windows Phone 7 applications
  • 1,200 newly registered Windows Phone developers each week
  • 1,100 apps generating developer revenue using Microsoft’s Advertising Ad Control
  • 12 apps downloaded on average per customer each month
  • 1.8 days is the average certification time for apps
  • 62% of alls apps pass certification on their first attempt
  • 44% of all paid apps include a trial version
  • 40% of registered developers have published an application

“The stats don’t lie” is the famous phrase and it’s fitting in Microsoft’s case. Windows Phone 7 launched on October 26 with 1,000 applications available. Five months later and the platform has increased over 10 fold. Microsoft appears to be building up a good momentum amongst application developers. The software giant added 3,000 applications in March alone after reaching its 10,000 milestone earlier this month.

Despite delays with its first platform update, “NoDo”, developers have a lot to look forward to this year. Microsoft’s new Nokia partnership is a great opportunity for new and existing developers as more and more consumers take advantage of Windows Phone. Nokia said recently that it plans to ship Windows Phone branded devices to developers when they are avaialble later this year. Nokia is currently engineering Windows Phone devices and is expected to wait for “Mango”, the next version of Windows Phone, until it unveils them later this year. “Mango”, the codename for what will likely be named Windows Phone 7.5, is currently in the early beta stages at Microsoft. The software giant revealed a number of new features in February that will ship as part of its Windows Phone point release later this year. Nokia is reportedly waiting for multitasking, IE9 mobile and others before it releases its first Windows Phone device.

Microsoft will also detail further developer related improvements to Windows Phone 7 during its MIX11 event in April next month. Joe Belfiore, who oversees Windows Phone Program Management, and is responsible for the design and software product definition of forthcoming generations of Windows phones will keynote MIX again. Belfiore will also be joined by Scott Guthrie, who heads Microsoft’s .NET Developer Platform. Guthrie runs the development teams responsible for delivering Silverlight, Visual Studio and the .NET Framework technologies for building client and Web applications. Belfiore is expected to further detail Microsoft’s “Mango” update and other developer improvements.

Microsoft has also promised further developer related platform announcements during May. WinRumors understands that the company plans to share a future roadmap for Windows Phone a special developers day on May 25 in London. Microsoft is describing the event as a peek at the future and what lies ahead for Windows Phone. “As well as new capabilities, we’ll examine any changes to the tools and SDK and explore what opportunities these might create,” says Microsoft. “At this stage we’re unable to elaborate any further but expect it to be a day packed-full of inspiring information.”

  • None

    Tom, you write as if you are an employee of Microsoft. You fail to see that the *numbers* lie in the case of Microsoft.

    The number of devices *sold* are in reality the number of devices *gifted* to all of Microsoft Employees and Microsoft Partners. The Customers are in reality Microsoft Employees and the developers are also Microsoft Employees.

    I have a Marketplace account, I registered to check it out, I feel that Microsoft are being stupid with being adamant on sticking on to Silverlight and Visual Studio as the only means to develop for WP7.

    How many kids do you see with Windows Phone 7 vs how many kids do you see with an iOS device? Microsoft has no doubt had some good times in the past, now they just have deep pockets.

    • Blake

      I think that is his point…..WP7 is gathering some steam…Not as much as iphone or android, but still becoming more popular.

    • trashoner

      how many kids you see with one device or another doesn’t really indicate anything more than MS stat numbers. I am sure the first time Adroid came out there were more iOS devices out but that doesn’t mean anything today now does it?

      This is what people don’t get. “gifter” or “sold” devices numbers are all good to MS. They just wanna saturate the market with the devices regardless of how people got them. MS doesn’t sell phones they sell apps and the more phones out there the more app revenue. MS is not a hardware but a platform seller.

      They are gonna be stricly pushing their silverlight and visual studio as the only means of developing because those are the platform they sell. What you’re saying is that is wrong for a company like Honda to discurage aftermarket car parts. That’s just silly!

    • Larry

      How many kids had iOS phones in its first year? How about the second year? My kids go to a private school, that is not cheap. After the 3GS came out we started to see a trickle from the “rich kids”. Today it is sligtly more, but maybe 1% of kids with phones at school.

      Most want phones made for texting. You complain that MS forces you to use tools…..hahahaha that is a joke compared the Apple rules for developing.

    • http://twitter.com/oolong2 oolong2

      “I feel that Microsoft are being stupid with being adamant on sticking on to Silverlight and Visual Studio as the only means to develop for WP7. ”

      Clearly you’re no developer. You do realize that there is no better development environment than Visual Stuidio right? You’re not seriously saying that Objective C is a better alternative?

      It is Silverlight AND XNA you know the same platform that developers can use to make Xbox games. You know those games that kids like….

      No one is saying that WP7 doesn’t have a long way to go. Any new mobile platform will have an uphill battle when it comes to iOS or Android. However Microsoft is definately making the right choices and making the right partnerships. Sales, Marketshare, Apps, will all increase.t

    • http://twitter.com/oolong2 oolong2

      “I feel that Microsoft are being stupid with being adamant on sticking on to Silverlight and Visual Studio as the only means to develop for WP7. ”

      Clearly you’re no developer. You do realize that there is no better development environment than Visual Stuidio right? You’re not seriously saying that Objective C is a better alternative?

      It is Silverlight AND XNA you know the same platform that developers can use to make Xbox games. You know those games that kids like….

      No one is saying that WP7 doesn’t have a long way to go. Any new mobile platform will have an uphill battle when it comes to iOS or Android. However Microsoft is definately making the right choices and making the right partnerships. Sales, Marketshare, Apps, will all increase.t

  • None

    Problem solved in the US if they would hurry the hell up and release a whole “variety” of phones (form factors) on Verizon’s network.

  • None

    Problem solved in the US if they would hurry the hell up and release a whole “variety” of phones (form factors) on Verizon’s network.

  • Anonymous

    No one is posting it (even though I tipped all WinPho blogs) so here is what I discovered. If you slide the predicted text bar to the right after pasting on WP7 the paste icon will appear again. Allowing you to paste the same thing again. Tapping the very left edge of the same bar also brings the button back(this works well for pasting multiple times in a row with many taps to the same area). Have fun!