Apple revealed some interesting statistics during its iPhone event on Tuesday.
New Apple CEO Tim Cook took to the stage to detail Apple’s adoption rates for OS X Lion. Cook claimed that Apple measures adoption, a percentage of people who upgrade to new software. “If we look at Windows 7, it took Windows 7 about 20 weeks to reach 10% of their install base,” said Cook. “Lion did this in two weeks, one tenth of the time .” Cook also revealed that Lion has been downloaded 6 million times. “The results have been staggering,” he said as a result of digital downloads.
Cook failed to mention several aspects to a Windows 7 adoption rate versus OS X Lion. Apple distributed Lion exclusively via digital downloads. Microsoft offered a download option for potential Windows 7 customers but did not force users to download copies of Windows 7. Apple’s download only option clearly accelerated the adoption of OS X Lion alongside a marketing effort to make users aware of the download only option.
Microsoft also distributed Windows 7 to business and consumer markets at the same time. Apple primarily distributes their systems to consumer markets which typically do not have to wait to upgrade. Microsoft’s Windows operating system is used widely in the corporate world, a market that Apple has failed to penetrate over the years. The adoption rates are significantly slower due to this big difference. Potential Windows 7 enterprise users take years to deploy the next version of Windows, thus slowing down the overall percentage of adoption for existing Windows users.
It’s worth noting that despite the hype, Apple has only shipped 6 million copies of Lion. In comparison, Microsoft has sold over 400 million licences of Windows 7. The operating system is also expected to be installed on 42% of all PCs by the end of 2011. Windows 7 will also ship on 94% of all new PCs during 2011 according to Gartner, that’s nearly 635 million new PCs. Nevertheless, 72% of statistics are made up and 82% of people believe in them right?