ARM believes Microsoft’s adoption of its chips will see Windows expand into cars and TVs.
Microsoft revealed its plans for Windows ARM support in January. Windows chief, Steven Sinofsky, took to the stage at the Consumer Electronics Show in Las Vegas to introduce a technology preview of Microsoft’s Windows ARM support and show off an early build of Windows 8. Microsoft is partnering with ARM-based manufactures NVIDIA, Qualcomm and Texas Instruments to produce new Tablet devices. Sinofsky will demonstrate a fresh technology preview on Wednesday at the All Things Digital Conference D9. Microsoft is expected to show its Tablet UI on an NVIDIA tegra chip.
Microsoft’s next-generation Windows software will take full advantage of the latest ARM based chips. ARM president Tudor Brown believes the move will help ARM gain market share on rival Intel. “Where it gets potentially game-changing is, what other opportunities does it open up for Microsoft,” Brown said in an interview with Bloomberg’s Business Week. “This opens up a much bigger market, and makes a valid and viable operating system for” TVs and automotive electronics, he said.
The move could see Microsoft unify its tablet user interface onto smaller form factors in cars and larger screen estates like TVs. The company has long used Media Center and Xbox across large screens, both take pages from Microsoft’s Metro design style. Keeping Metro across all of Microsoft’s properties is clearly a key element going forward for Microsoft. The software giant has executed with Windows Phone and next-generation Windows and Office are next on the list.
Image Credit: Zune Media Center 2.5 concept (deviantART)