Behind the scenes: Microsoft claps and counts to prepare for BUILD keynote [video]

By Tom Warren, on 13th Sep 11 4:13 am with 50 Comments

Microsoft has been preparing for its big BUILD keynote with claps and counting.

The software giant ran through a number of tests on Monday and accidentally started broadcasting live video on the company’s building Windows website. We managed to snag a video of the setup routine which is rarely seen by the public. The crew setting up also displayed a number of Sinofsky’s slides for the upcoming keynote tomorrow morning.

Stay tuned for a full BUILD live group blog on Tuesday.

  • Anonymous

    Anyone understand what exactly they’re doing? Sound check, or…?

    • http://www.facebook.com/people/Jonathan-Marston/542557737 Jonathan Marston

      They’re probably just calibrating Windows 8′s new Clap Detection feature. Clap-on, clap-off!

    • http://www.winrumors.com Tom W

      Haha, comment on the day :)

    • http://twitter.com/win7user win7user

      Ha ha! :D “Clap On Clap Off! The Windows!”

    • http://twitter.com/win7user win7user

      Ha ha! :D “Clap On Clap Off! The Windows!”

    • Anonymous

      Tease, tease, one, two… Tease, one, two… =)

  • http://www.twitter.com/wixostrix WixosTrix

    How exciting.  I want to go to bed now so I could wake up to see the keynote. Too bad I can’t sleep for 12 hours lol #nerd

  • Anonymous

    Oh yeah! This is gonna be so awesome, people!

  • guest

    itwas a sound check and maybe also calibrating the video and sound timing difference

  • http://twitter.com/mattweihl Matthew Weihl

    They’re practicing for the “Ballmer Clap”.

  • http://twitter.com/mattweihl Matthew Weihl

    They’re practicing for the “Ballmer Clap”.

  • http://twitter.com/oolong2 oolong2

    Ok, I know we’re excited….  But setting up the stage? Really? ;-)

    • Dlf_oki_2011

      Oh come on now, seeing that lineup of monitors didn’t cause happy moments in your nether regions?

    • http://twitter.com/oolong2 oolong2

      Nope.   Now if it were a lineup of *tablets* then my nethers would be jumping like Clippy on crack’

      btw live URL in case anyone wants to watch…

      http://www.microsoft.com/presspass/events/build/

  • http://twitter.com/oolong2 oolong2

    Ok, I know we’re excited….  But setting up the stage? Really? ;-)

  • http://www.facebook.com/andreirlopes Andrei R. Lopes

    I just wanna share this pic with you, guys. :D

    • Hugues Lefebvre

      That’s my WP7 lock screen except grey on black, no colors. :)

  • http://www.facebook.com/andreirlopes Andrei R. Lopes

    I just wanna share this pic with you, guys. :D

  • Anonymous

    I guess “seventeen” was the word of the day!

    • Jinge

      Not 33 ?

    • Jinge

      Not 33 ?

  • Anonymous

    I guess “seventeen” was the word of the day!

  • edwin

    Is that any live stream for the keynote?

  • http://www.searingarrow.com AlienSix

    I just wanna see the cool live tile power point animations like at PDC

    • Jinge

      Tomorrow!

  • Haseeb Mumtaz

    this guy looks tired as hell

  • http://pulse.yahoo.com/_KTAHVKS2RNDWTQPHQEJALLRNEQ Adam Paris

    Tom Warren, i have read somewhere that you are already playing with a W8 device/tablet :P

  • http://twitter.com/OldCongress Gamer

    Microsoft ftw, die iSheeps.

    • Jinge

      Why are you so angry?

    • john

      Because he has to deal with morons telling him how “magical” their devices are all the time?

    • Jinge

      But if you do the same, for MS, you become an iWin? a MSheep? anyway, at the end it is the same… What about peace and love for everybody? :D

    • Jinge

      But if you do the same, for MS, you become an iWin? a MSheep? anyway, at the end it is the same… What about peace and love for everybody? :D

  • FMH

    Tom you are becoming sneakier, day by day! :D

  • Nonage

    “The crew setting up also displayed a number of Sinofsky’s slides for the upcoming keynote tomorrow morning.”

    As great as the clapping is, isn’t this the thing you should have focused on/posted?

  • http://pulse.yahoo.com/_KTAHVKS2RNDWTQPHQEJALLRNEQ Adam Paris
    • https://profiles.google.com/116073748054291541228/posts Techy8789

      Good job!

    • Guest

      What does it say under “Windows”, someone can photoshop it. Don’t tell us how you did it, multiple people could use different approaches then what they think they can see isn’t tainted. (Tell us later, and we can also work together – you get the best of both worlds.)

    • Anonymous

      it says

      “finally built”

  • Anonymous

    Facinating.

  • Tonious

    I’m getting restless. Want to Build now! Hope the live stream is not “US Only”!

  • 1ho

    It’s called a sound check………….

  • Anonymous

    I can’t wait too see Balmer!!!!

  • http://twitter.com/laserfloyd Lewis McCrary

    Sound check! Sound check! Sound check!

    At least, that’s what I’d be yelling if I were that guy. :)

  • http://www.facebook.com/people/Viki-Maverick/100002523433166 Viki Maverick

    Tick Tock Tick Tock Tick Tock.

  • http://twitter.com/Johannespreekt Johannespreekt

    stream is online on http://www.buildwindows.com

  • http://twitter.com/Johannespreekt Johannespreekt

    stream is online on http://www.buildwindows.com