Microsoft announced on Monday a new Bing Facebook feature.
The software giant is enabling new social features directly inside Bing. Users can now receive personalised search results based on recommendations from their Facebook friends. Microsoft is turning on the new features today so Bing users can use a universal like button. “The best decisions are not just fueled by facts, they require the opinions and emotions of your friends,” said Yusuf Mehdi, senior vice president, Bing. “Search is now more than a fact finder — we’re marrying fact-based search results with your friends’ street smarts to combine the best data on the Web with the opinions of the people you trust the most and the collective IQ of the Web.”
Microsoft is also releasing a new Bing Bar on Tuesday which includes a Facebook like button, making it easier for people to like any pages on the web. The new Bing features include:
- Liked results, answers and sites. Cut right to the good stuff, by seeing what stories, content and sites friends have liked right in the search results. Planning a trip to Napa Valley, for example, can be overwhelming with hundreds of wineries to choose from — luckily, the likes of friends can narrow the choices on which vineyards are must-sees.
- Personalized results. Bing personalizes the search experience by surfacing content friends have liked from deep within search results to the top of the page. Because most people don’t go beyond page one of the results, they might be missing the best information.
- Popular sites. See collective like results related to trending topics, articles and Facebook fan pages to find the most popular content. When searching a recipe site, for example, see what articles on the site people have liked to help find the perfect recipe for dinner.
- Social messages. Searchers also can benefit from knowing what major brands and companies are sharing on Facebook. For example, when planning a vacation and searching for a rental car, Bing will show recent Facebook posts alerting people to a new deal at the top of the results.
- Expanded Facebook profile search. Sometimes people need a friend right away, and Bing now lets them hit the fast-forward button to the right Facebook friends. Now when people search for a specific person, Bing provides a more in-depth bio snapshot, such as location, education and employment details, to help them find the person they’re looking for more quickly.
- Friends who live here. Traveling to a new city and looking for recommendations on where to eat or stay? Easily find and consult friends who live or have lived near a destination.
- Flight Deals. Perhaps the best conversation is one that helps save money. Flight Deals will automatically send people airfare deals via Facebook for cities they have liked, enabling them to find out about the latest deals.
- Shared shopping lists. For shopping purchases, easily build, share and discuss shopping lists with friends, getting them to weigh in on purchases — before buying.