Bing introduces Adaptive Search, results based on previous user patterns

By Tom Warren, on 14th Sep 11 8:30 pm with 23 Comments

Microsoft announced a new Bing search featured on Wednesday.

Bing is introducing an adaptive search feature for end users to further enhance the search experience. Adaptive Search will allow Bing to learn user patterns and provide a new set of search results per user based on your previous searches. The search results work by surfacing information on what Bing thinks an end user is searching for. If a user searches for Australia then they’ll like receive results about the country and travel related content. However, if the user regularly searches for movies then Bing is more likely to provide search results for the movie Australia rather than the country.

“The differences are generally quite subtle,” says Bing Search worker Aidan Crook, in a blog post on Wednesday. “The more confidence we have about what your intent is, the more personalized the results will become,” he adds. The feature is clearly part of Microsoft’s long term strategy with Bing that sees it take a more unique and careful approach to search than its competitors. Bing enabled a Facebook like feature in its search results earlier this year, providing personalized search results based on recommendations from Facebook friends. The feature crafts search results individually to each user.

Microsoft is also continuing to progress with Bing in other areas. The company recently renewed a search deal with Twitter to include Tweets in its search results. Google, Microsoft’s main search competition, were forced to disable a similar feature after failing to sign an agreement with Twitter earlier this year. Bing’s U.S. powered searches have also risen to 29% in August, a high figure that reflects the slow but steady progress.

Bing’s Adaptive Search functionality will be rolled out in the U.S. over the next few days. Users will be able to opt out of the service if they wish to do so.

<a href='http://video.msn.com/?mkt=en-us&#038;vid=60353988-525a-4bcf-92e7-df8cd4f57ce5&#038;src=SLPl:embed::uuids' target='_new' title='Adapting Search to You'>Video: Adapting Search to You</a>

  • http://adrielsonlinedomain.com/technology Adriel Dennis Mingo

    Another reason why Microsoft is the boss *shrugs*

  • Jon Wayne

    “Bing’s Adaptive Search functionality will be rolled out in the U.S. over the next few days.”
    The same as usual…

    • Johnwr29938

      It also saddens me that the Bing team  is ignoring every other country :(  

    • http://www.facebook.com/profile.php?id=1618268197 Timothy Neinheart

      “In the U.S.” emphasised.

      “Other countries too” the crowd moan.

      “Changing to U.S, (although it keeps change me back to international)” I cry.

    • Jon Wayne

      But than again, you’ll have trouble finding local and regional results…

  • Anonymous

    I saw they also changed the home page slightly. All links are top navigation rather than bar under search box.

    • Anonymous

      For a few days already ;-) nothing new

  • BigChiefSmokem

    I tried using Bing for a few months, and I use it almost exclusively now.

    I liked the Twitter integration (sometimes you get a good lead to something you’re interested in) and such “peripheral” features outside the main search results. Google has none of that and on top of that is very ugly to look at these days. That black bar they use now for navigation is the worst thing they could of done…. makes it look like a really bad copy of Bing and unoriginal. Apple taught MS well, I guess Google didn’t get the memo about design.

    This is all my opinion, troll if you must.

  • BigChiefSmokem

    I tried using Bing for a few months, and I use it almost exclusively now.

    I liked the Twitter integration (sometimes you get a good lead to something you’re interested in) and such “peripheral” features outside the main search results. Google has none of that and on top of that is very ugly to look at these days. That black bar they use now for navigation is the worst thing they could of done…. makes it look like a really bad copy of Bing and unoriginal. Apple taught MS well, I guess Google didn’t get the memo about design.

    This is all my opinion, troll if you must.

  • BigChiefSmokem

    I tried using Bing for a few months, and I use it almost exclusively now.

    I liked the Twitter integration (sometimes you get a good lead to something you’re interested in) and such “peripheral” features outside the main search results. Google has none of that and on top of that is very ugly to look at these days. That black bar they use now for navigation is the worst thing they could of done…. makes it look like a really bad copy of Bing and unoriginal. Apple taught MS well, I guess Google didn’t get the memo about design.

    This is all my opinion, troll if you must.

  • Alique Williams

    Google had this for about a year now right?

  • Alique Williams

    Google had this for about a year now right?

  • Alique Williams

    Google had this for about a year now right?

    • Anonymous

      What’s your point other than trolling? If you’re a Google fanboy, why are you on Winrumors?

    • Alique Williams

      Rofl. Why so defensive? And no, I don’t even use google.

    • Brad

      no…they have not.  sorry.

    • BigChiefSmokem

      I hope you’re not talking about AutoComplete because you know damn well that is not the same thing (It’s just an AJAX callback to the search service after each keystroke).

      This idea was stolen from Amazon ;-)

    • Alique Williams

      I was talking about the searches become more specific based on previous usages. I could have swore it became that way. I guess I was wrong.

  • Anonymous

    Bing should stop adding these kind of cool stuff, you know… i feel bad there are idiots who will not use it just because its from microsft and of course the ones that cry like babies “oh US only” or “maps suck” even if they dont even use maps that much.

    Im not from US and i have it set to US… and i find everything i have searched, yesterday i had to find something and i searched it as “tank helicopter dos game” and i found it. it was when i gave up and i was typing whatever thingt about the game i was searching, and it found it!

    “Return Fire” that was the game i was looking for and bing maybe didn’t display it in the first search but it found it. so it looks like its a good search engien no matter what people say. this is why i like it, and with stufflike adaptive search thing, it will be so much better!

  • C Brown

    I live in AUS and I struggle to prove the benefits of Bing to my google friends.
    I’ll be in the US next week and I’m going to Bing the Sh*t out of things just see what it is supposed to be.

  • Anonymous

    woop woop MS!

  • phil jay

    this might hide results if you’re actually searching for something different.. it need to be very careful algorithm as I don’t want to miss any results.

  • Owais_503

    the bing and decide with facebook doesnt work for me.
    i dont know y so ca anyone tell me why its not working.