Bing’s U.S. search share reached 29% in October, according to new statistics released on Wednesday.
Experian Hitwise announced on Wednesday that Microsoft’s decision engine, Bing, reached a high of 29% in terms of all U.S. searches. The figure includes Yahoo’s searches that are powered by Bing. On its own Bing rose 3% from September to reach 13.23% of all U.S. searches. The figures paint a similar picture to comScore’s recent data. ComScore revealed last week that Bing’s U.S. market share remained flat at 14.8%. Yahoo’s market share and Bing’s market share combined reach around 30%.
Microsoft has been trying to place Bing on several platforms. The software giant has pushed two minute video demos of Bing on iPhones, released Bing iPhone games and ensured Bing is making its way to the latest Toyota line of cars. Microsoft also introduced a special Bing for iPad application recently. The constant iteration and product updates also keeps Bing’s competitors on their toes. Microsoft is also introducing anew Xbox Bing voice search in its latest dashboard software, due shortly.
Microsoft recently launched Action Buttons to better surface quick deep links to various search queries. The software giant also introduced an Adaptive Search feature. The feature allows Bing to learn user patterns and provide a new set of search results per used based on previous search queries. The search results work by surfacing information on what Bing thinks an end user is searching for. If a user searches for Australia then they’ll like receive results about the country and travel related content. However, if the user regularly searches for movies then Bing is more likely to provide search results for the movie Australia rather than the country.
Microsoft also announced a renewed Bing search deal with Twitter in September. The deal will see Twitter continue to share its tweets with Bing search results. Bing uses Twitter data for its real time search queries, something that Google had to temporarily disable after failing to establish a new agreement with Twitter.