Microsoft’s U.S. Bing-powered searches now account for over 28% market share.
Bing’s market share jumped by 4% in February according to Experian Hitwise. Google’s market share dropped by 2% during the same period. Yahoo! Search and Bing achieved the highest success rates in February 2011. This means that for both search engines, more than 81 percent of searches executed resulted in a visit to a Website. Google achieved a success rate of 66 percent. The statistics mirror similar reported rises by ComScore. The company said in February that Bing’s “decision engine” accounts for 13% U.S. market share alone. The figure rises to 29% if Yahoo’s market share of 16.1% is included.
Microsoft’s Bing search has increased its share consistently over the past few months. Bing grew faster in October than Google and Bing continued to rise in December. Bing reached an all time high of 11.8% market share in November but has improved upon the figure in December and January. Microsoft’s Bing search volume increased by 29% during 2010 according to comScore. ComScore says the US search market rose by 12% last year.
Microsoft’s search alliance with Yahoo appears to be paying off too. Marin Software, a paid search marketing platform provider, and Razorfish, an interactive marketing and technology company, unveiled the results of an exclusive study in January conducted to analyze the impact of the Search Alliance on paid search campaign performance. The results showed that the Search Alliance has resulted in improved traffic quality for advertisers and increased its share of paid search impressions by 4% and its share of clicks by 2%.
Bing also passed Wikipedia on Compete’s list of the top 50 websites for December 2010. Bing took the sixth spot with 79.8 million unique visitors. Compete reported that Bing closed the year with a 105.36 percent increase in unique visitors — the largest yearly growth among the top 50 sites.
WinRumors unveiled the existence of Microsoft’s HTML5 Bing preview. The software giant plans to launch its new Bing preview shortly after the release of Internet Explorer 9. Bing’s HTML5 will include smooth animations to allow users to jump backwards in their search history. Bing will also introduce small, hovering windows as you scroll down the screen to keep navigation tabs in view. Bing will also enable animated pictures and automatically generated slideshows so users can visually explore a search query. Bing will also introduce an “instant” search similar to rival Google. The instant search will allow page elements to automatically transition as the user types their search query into the bing box.