Bing-powered U.S. searches rise to over 28% market share

By Tom Warren, on 10th Mar 11 9:43 pm with 8 Comments

Microsoft’s U.S. Bing-powered searches now account for over 28% market share.

Bing’s market share jumped by 4% in February according to Experian Hitwise. Google’s market share dropped by 2% during the same period. Yahoo! Search and Bing achieved the highest success rates in February 2011. This means that for both search engines, more than 81 percent of searches executed resulted in a visit to a Website. Google achieved a success rate of 66 percent. The statistics mirror similar reported rises by ComScore. The company said in February that Bing’s “decision engine” accounts for 13% U.S. market share alone. The figure rises to 29% if Yahoo’s market share of 16.1% is included.

Microsoft’s Bing search has increased its share consistently over the past few months. Bing grew faster in October than Google and Bing continued to rise in December. Bing reached an all time high of 11.8% market share in November but has improved upon the figure in December and January. Microsoft’s Bing search volume increased by 29% during 2010 according to comScore. ComScore says the US search market rose by 12% last year.

Microsoft’s search alliance with Yahoo appears to be paying off too. Marin Software, a paid search marketing platform provider, and Razorfish, an interactive marketing and technology company, unveiled the results of an exclusive study in January conducted to analyze the impact of the Search Alliance on paid search campaign performance. The results showed that the Search Alliance has resulted in improved traffic quality for advertisers and increased its share of paid search impressions by 4% and its share of clicks by 2%.

Bing also passed Wikipedia on Compete’s list of the top 50 websites for December 2010. Bing took the sixth spot with 79.8 million unique visitors. Compete reported that Bing closed the year with a 105.36 percent increase in unique visitors — the largest yearly growth among the top 50 sites.

WinRumors unveiled the existence of Microsoft’s HTML5 Bing preview. The software giant plans to launch its new Bing preview shortly after the release of Internet Explorer 9. Bing’s HTML5 will include smooth animations to allow users to jump backwards in their search history. Bing will also introduce small, hovering windows as you scroll down the screen to keep navigation tabs in view. Bing will also enable animated pictures and automatically generated slideshows so users can visually explore a search query. Bing will also introduce an “instant” search similar to rival Google. The instant search will allow page elements to automatically transition as the user types their search query into the bing box.

  • Bnlf

    they just need to go global now

    • Red

      Yep, that’s the one thing bugging me too.
      Here in Austria (and Germany) we have still the Beta without most of the cool features. Every time when I want too explain, that Bing is a really nice search engine I have to explain them to switch to the US version, because our version still sucks. Unfortunately that’s why most of the people I know still think Bing is a fail…

  • Anonymous

    I would consider myself a heavy search user… 100+ searches a day. I was an early adopter of Google and had always advised everyone to use them. The day that Bing went live, I gave them a try. I haven’t really looked back since. It really is the decision engine.

  • http://twitter.com/FNKats FN Kat

    Wow Bing is really powering along and bringing along new features is now my primary search engine

  • Alombelino

    Great, what about custom ringtones, when can we expect that?

  • Guest

    Wait for the HTML5 rollout.

  • GP007

    Once MS can add in the NOkia OVi maps data back into Bing to cover the EU etc then Bing can also take off on a more global scale. In the US though it’s been moving along steadily month after month and seems to have Google hitting the panic button. The HTML5 version will blow people away once they flip the switch on that, I can’t wait.

  • Bryan

    Years ago I used Lotus 123 and kept Excel on my PC after about v4 Excel started to get used more and more. It nos has been a staple for the past 15 or so years. The same thing with Alta Vista and Google. And now Google and Bing. Bing has now become my default search engine, however from time to time I go back to Google to check results. The impressive thing is that Bing has improved by leaps and bounds to the point that Google is to Bing as to what Bing was to Google 2 years ago. Bing just keeps getting better and more accurate.