Microsoft has opted to sponsor a new iPhone application.
Katy Perry’s Revenge 2 application by Tapulous was released on Tuesday and features clear branding and sponsorship from Bing.Tapulous announced the new application in a blog posting on Tuesday. “Katy Perry is back and brought to you by those fine people at Bing! Check out the new app including “Firework” and the hot new hit “E.T.” for FREE in the game! Plus see the never-before-seen-in-TTR theme and graphics inspired by the track “E.T.”
The application follows the release of two Bing iPhone games last year. Microsoft released Snowboard Hero, for iPhone, iPod Touch and iPad owners in December. The game allows you to snowboard on four steep runs. Microsoft also released Powerboat Challenge, for iPhone, iPod Touch and iPad owners. The game is a simple powerboat challenge that allows players to complete courses and upgrade their boats to bigger engines.
Microsoft’s sponsorship deal for further iPhone applications will likely heap pressure on the company to start focusing on its own Windows Phone platform. Microsoft has been slowly tempting developers to Windows Phone. The company plans to release Doodle Jump, Angry Birds, Plants vs Zombies, Hydro Thunder Go, Sonic the Hedgehog 4 Episode I and geoDefense in Spring.