Research in Motion’s BlackBerry devices will now be set to Bing as the default search engine.
Microsoft CEO Steve Ballmer took to the stage at BlackBerry World 2011 on Tuesday to confirm Bing as the default search engine. The partnership is a deep one and involves Bing being integrated at the operating system level according to Ballmer. The integration will include location based services too. Microsoft says Bing will be the preferred search provider in the browser and Bing will be the default search and map application for new BlackBerry devices in future. Bing will also ship as the default search experience and map app for the BlackBerry PlayBook.
“These new experiences highlight how the mobile landscape is changing,” said Microsoft’s Bing Director Matt Dahlin. “Devices are becoming sensors that can provide real-time access to information to help people quickly complete tasks on the go. We’re going to see a convergence of search, commerce, social and location-centric services where Bing will provide the intelligence and the organizing layer in the cloud that connects a user’s intent with action, helping people be more productive.”
Microsoft’s strategic partnership mirrors a deal it made with Nokia earlier this year. Nokia will use Microsoft’s Windows Phone software for its future smartphone devices. The phone giant will also work closely with Microsoft to integrate several key services. Microsoft says its work with Bing goes beyond just the search box. “We are excited to be working with RIM, an early leader in Internet-connected mobile devices, to help people make better decisions with Bing,” said Dahlin. Microsoft’s Bing application for BlackBerry was demonstrated on a BlackBerry Torch 9800 at BlackBerry World 2011 on Tuesday. The interface is based on the company’s Metro UI style as seen in Microsoft’s Windows Phone 7 devices.