Bing U.S. market share flat at 14.8% during October

By Tom Warren, on 11th Nov 11 5:41 pm with 56 Comments

Microsoft’s Bing search market share hovered around its 14% mark in the United States again during the month of October.

The software giant’s “decision engine” rose slightly to 14.8% U.S. market share compared to Google’s 65.6% according to data from comScore. Yahoo’s market share dropped to 15.2% following a 15.5% figure in September. Microsoft’s Bing search has increased its share consistently over the year but has started to flatten out in recent months . Bing grew faster in October 2010 than Google and has continued to rise ever since. Microsoft’s Bing search volume increased by 29% during 2010 according to comScore.

Microsoft has been trying to place Bing on several platforms. The software giant has pushed two minute video demos of Bing on iPhones, released Bing iPhone games and ensured Bing is making its way to the latest Toyota line of cars. Microsoft also introduced a special Bing for iPad application recently. The constant iteration and product updates also keeps Bing’s competitors on their toes. Microsoft is also introducing a new Xbox Bing voice search in its latest dashboard software, due shortly.

Microsoft recently launched Action Buttons to better surface quick deep links to various search queries. The software giant also introduced an Adaptive Search feature. The feature allows Bing to learn user patterns and provide a new set of search results per used based on previous search queries. The search results work by surfacing information on what Bing thinks an end user is searching for. If a user searches for Australia then they’ll like receive results about the country and travel related content. However, if the user regularly searches for movies then Bing is more likely to provide search results for the movie Australia rather than the country.

Microsoft also announced a renewed Bing search deal with Twitter in September. The deal will see Twitter continue to share its tweets with Bing search results. Bing uses Twitter data for its real time search queries, something that Google had to temporarily disable after failing to establish a new agreement with Twitter.

U.S. Explicit Core Search - September 2011, comScore

  • Guest

    so much for:

    “Yusuf and I have been discussing his career plan for several months, and we both felt with OSD and OABG’s success and momentum, the time is right for Yusuf to take on a new challenge for Microsoft. “

  • Guest

    This isn’t good. It seems that whatever momentum Bing had is waning. And Yahoo isn’t doing any better. Most of Bing’s growth is probably coming from Facebook’s momentum. They need a new strategy or it’s time to think about pulling the plug.

    • Anonymous

      Get real buddy when windows 8 comes out, all your drama will disappear. msft Integration will take over the planet

    • Guest

      Do you ever deal in actual data or just wishes? The data says it’s not working. Bing share is stalled. Yahoo share is stalled. 1+1 hasn’t equaled 3. Three years into the partnership and Google has actually gained share.

      You can ignore that and pretend it isn’t happening. But MS had better acknowledge it and try to deal with it,  especially when they’re losing more than a billion dollars a quarter on the present path.

    • Anonymous

      That would be a good idea, if they were losing 1 billion a quarter. Except they’re not. All of their online division is, which included silverlight and I believe Office 360.

    • Guest

      @greenwizard88:disqus 

      The company credits both the revenue and losses for the division as “primarily” coming from search advertising.  See the 10Q. Also, not all costs are accounted for within the division. Read the income statement. The net is they’re losing a lot. And even MS can’t afford losses like that forever, particularly not when PC sales are so weak.

    • Anonymous

      Your trolling is stalled.

    • Anonymous

      Google will still find a way to benefit from w8 tablets.. Unless Bing proves itself a viable alternative it wouldn’t do a thing

    • Anonymous

      Pull the plug when they are serving 30% of internet searches. As if.

    • Guest
    • Anonymous

      Bing flat lines for 2 months and your suggesting that they pull the plug. You realize that they are coming From 6 percent and are now at nearly 15. Are you insane?

      Why don’t apple and Linux pull the plug with there combined 5 percent. Your acting like a flagrant idiot

    • Guest

      @SizzlingFTW:disqus 

      Apple with 6% worldwide share (>10% in North America) and growing generates more profit than all PC vendors combined. That’s a very sustainable position. Linux isn’t a company. But it’s backed by a variety of profitable companies like Google and IBM. So that’s a sustainable funding model. In five years of concentrated effort against Google, MS has lost share. Bing has only recovered some of that and is losing around $4 billion a year. That’s not sustainable.

      I’m the flagrant idiot because I’ve actually reviewed the numbers and you haven’t?

    • Anonymous

      They are bleeding  money because instead of investing in new technology and better ways of beating the Google competition (by offering services Google doesn’t have or better whats already available on Google) They are making partnership with other companies to use Bing as their default engine.. 

    • Anonymous

      jjrtorrents – are you privy to what MSFT is investing in or not? That’s quite a blanket statement there.

    • Guest

      @jrtorrents:disqus 

      They’re bleeding money because despite what they say Bing isn’t disruptive. It’s basically trying to be Google only better and it isn’t better in enough areas to get many Google users to switch. Facebook is having success because it’s not trying to be a better Google. It’s using the social graph to do things Google can’t hope to do. Which is is why the #2 display advertiser isn’t Yahoo anymore, or MS, but FB. It’s also why Google is more worried about FB than it is either Yahoo or MS (though of course they told congress the opposite). Same thing with growth. FB has grown their search share far faster than either Yahoo or MS. Indeed, MS’s partnership with FB is probably the best thing they’ve done in search from a strategic perspective because it allows them to piggy back off that success. And really maybe that’s what MS should focus on doing. They could have leveraged Tellme for search the way Apple has Siri, but again they didn’t think to do that. So maybe they should just admit that they’re not capable of coming up with the disruptive services and instead power the back end for those who can, as they have with FB.

    • Anonymous

      According to the expert analysts, MS should pull the plug on Windows as well, because its share has dropped from 95% to 93% or something.  Post PC dude!

    • Guest

      It’s more like 89-90 at last count and that’s if you don’t treat iPads or Android tablets as PCs. Otherwise it’s much lower. But nobody credible has suggested they get rid of Windows. It’s highly profitable even if rapidly maturing. Bing isn’t, and Online for MS never has been outside of about 3 quarters over more than a decade.

  • Anonymous

    I’ve said it before and I am going to say it again.  Make http://www.bing.com the default homepage for IE.  Abandon MSN.com because when users see its cluttered mess on initial start up, they remember “oh thats right, I need to make Google my default and download Firefox/Chrome while I’m at it”.  A clean IE9/10 browser with a clean Bing homepage = success for both IE and Bing.  Out of the box first impressions Microsoft!!!!

    • Guest

      Good suggestion but you can bet that the EUC (at least) would object.

    • Anonymous

      I wouldn’t put it past the EU but they wouldn’t have a leg to stand on.  For one, you now have that browser ballot.  Secondly, whats the difference, monopoly wise, of making Bing your default over MSN?  Remember MSN has a Bing search bar on it.

    • Grannyville7989

      Does the browser ballot screen still exist? I’ve installed Windows 7 several times in the past few months and I haven’t seen it at all.

    • Anonymous

      @b1ee132f7471e8f6bebb12f0c4e21cab:disqus Sorry, I just meant for the EU.  I don’t live there (thank god) so I don’t know exactly how it was implemented.  Maybe its only for PC’s sold through OEM’s.  I don’t know.

    • Guest

      Yeah, they would. MS was convicted there and now operates under sanctions. MSN was always there so it’s grandfathered. Bing wasn’t. They’d probably insist on another ballot-type process.  And that wouldn’t help MS much. You can bet that they’re also raising concerns about how closely Skype gets integrated too. Not saying it’s fair.

    • Anonymous

      I believe that’s one of the things that happens when you get a MS Signature PC…

    • Anonymous

      Are you sure? Why would they have a different default homepage for different installations of IE?  In any case, I want to see the basic image for Windows 8 come with an IE that has Bing.com as default.

    • Anonymous

      Hmmm….went to the MS Store yesterday and they had Signature PCs with IE9 and Bing set as default…I don’t think it’s a different installation of IE, it’s just like they’ll sit there and change the settings.

    • Anonymous

      @matthewthepc:disqus Well then those are some smart MS employees.  Hopefully they can talk some sense into the higher ups.  Seriously, who is protecting MSN?  That portal page has no strategic value.  Growing Bing market share is a lot more important.

    • Guest

      It’s probably a legal issue. A signature PC is probably exempt from the EUC stupidity because you’re getting it from MS direct.

    • Anonymous

      I haven’t been to MSN in years, I don’t know why they bother with that portal. Bing is simple, clean and beautiful.

    • Arrowisrandomnoise

      And tomorrow, or even later today, you’ll say it sucks.

    • Alique Williams

      I use My.MSN and MSN for news and information.

    • Anonymous

      MSN.COM is a portal. It competes with iGoogle, Yahoo and such.
      Bing.com is a search engine it compete with Google Search and such.

    • Anonymous

      And IE is a browser.  It competes with Chrome and Firefox.  See, I can also answer questions that no one asked or needed told.  Haha, sorry for being a dick, I just don’t know why you told us all that.  No one is confused about what MSN or Bing are.

    • Anonymous

      that makes no sense. Bing is the default search engine for MSN.COM.

      comScore is the problem not bing. They are using bad methodology. Trust me, I know!

    • Anonymous

      Sorry, but did you actually read what I said?  It has nothing to do with Bing powering MSN search.  I’m talking about the look of the default homepage in IE.  MSN.com, compared to Bing.com, is a cluttered page and when users see it on start up, they immediatley want to switch to a clean default homepage, and they only know Google.  I’m saying if you make Bing the default homepage, people may like the look better and decide to keep it as their homepage.  Heck, a lot of people may think its Google anyways.

    • Anonymous

      You can’t have users start in bing. Bing is a search engine. It’s supposed to be minmal in design and content.

      A portal is by definition a collection of launching points. You can’t drive traffic to content from a search engine especially when your search engine is a distant 3rd in the search engine race.

      To understand the Microsoft online strategy one must take into consideration the combined properties Microsoft owns on the web. MSN, bing, msnbc, etc. Together combined, they rank second only to google, and that’s not a bad place to be. If all the other properties drive traffic to bing, eventually bing’s marketshare will eclipse that of google’s. Google is holding on to first place mainly thanks to its search engine product. Meaning it’s a single pillar scaffolding the entire google empire. Microsoft uses multiple web properties to achieve its second place.

      I think MSN has done a great job at improving the look and feel of its portal page. Comapred to the old MSN, I find it to be quite pleasing aesthetically. I also think Yahoo has done a far better job at making their portal even better whereas iGoogle is still trying to peddle an early 2000s portal product.

    • Anonymous

      @grs_dev:disqus I have to respectfully disagree.  Having users start at Bing.com is perfectly reasonable.  Firefox has Google as its default page and that has worked out well for both Firefox and Google.  The primary task for people when opening their browser is to search, or select a favorite site.

      I cannot imagine that MSN generates much revenue and I do not think it is nearly as strategically valuable as Bing.  Google makes all of their money off google.com so they have proven a search engine is much more valuable than a portal.  No one that i know of ever uses iGoogle, their version of MSN if you will.  You can say that Microsofts position is stronger since they have multiple web properties pointing toward Bing while Google basically just has Google.  But in the end, Google still has 65% of the market and Bing market-share has stagnated at around 15%, which is unsustainable.  I would argue that Bing and Google, when it comes to quality, are both on equal footing.  Sometimes Bing gives me better search and map results, and sometimes Google does.  I’m not ashamed to say the main thing that tips Bing on my scales is the pretty image every day.  So if their quality is at least comparable, then there must be something wrong with MS strategy for growing Bing.  MS needs to do something different and I think using their dominant position in Desktop and browser to promote Bing is the best option.  Lets face it, you ask the average person on the street, they probably do not know what Bing is and only think of Google when it comes to search.  Make it so that when they buy their next computer and open up the internet, right away they see the clean and beautiful Bing.com interface.  You will win over a lot of converts and I would expect Bing market-share to at least double just from this one tactic.  The idea is to stop people from taking the usual step of navigating to Google and setting that as the homepage.

      So in summary, I do not know how much their MSN portal generates in revenue, but it can’t be anything compared to an entire search engine.  MS needs Bing to succeed and they should do whatever they can to get there.  Even if that means hurting MSN in the process.  Besides, I’m not saying delete MSN, people who like it will still go to that site for news, sports, car info and stuff.  So overall, MSN may not even be hurt that much.

    • Bingle

      I totally agree. My hotmail hangs always, 100%, trying to redirect to MSN [local] everytime I logout from Hotmail. Irritating that I just can’t Logout from hotmail without an error!!!
      Yes, logout to Bing or to hotmail login page, not MSN [local?]

    • Guest

      MS will keep throwing good money after bad with BING trying to buy market share but at some point shareholders are going to say enough, boot Ballmer out and finally MS will start again be innovative and a market leader.  

      Until then it will continue to be a follower to GOOGLE , APPLE, SALESFORCE.COM, ETC, ETC,ETC.

    • AndyD

      Yep they were able use a monopoly position with WINDOWS and Office but it is no longer 1980 and other companies are consistently more innovating 

  • Anonymous

    As I have been saying for MS looking at how Google has stomped its foothold there. its more like how MS captured the Desktop OS market with windows. The only growth Bing can have is when they decide to buy market share as they have been doing and when they don’t the growth stagnates. 
     If Microsoft really means business they have to attack Google head on. Google is introducing new features every now and then whiles MS is focused only in the US and even with that they hardly pull up a fight. In almost every aspect Google tramps MS, talk of maps, search, translator.. I can go on and on.  Google now even has an image reverse search, Bing has none. This is not how you fight competition.. !!

    • Anonymous

      bing.com is a hobby for microsoft. it is not a core business.

      google search is a core business for google corp. I don’t think Microsoft will ever match google search feature for feature. The strategy there I would presume is to cut into the profit margins that google corp deeply relies upon to fund its other non positive cashflow generating programs and products such as android, google+, gmail, apps, etc.

    • Guest

      VERU VERY expensive hobbie

    • Guest

      If that’s MS’s strategy it has failed. The only profit margins cut into have been MS’s, and significantly so. Google has gone on to grow share and report record profits. In fact, the only thing MS being involved in search has accomplished is to allow Google to argue they’re not a monopoly, even though they are.

    • Anonymous

      I have never agreed with a comment more than I have just yours. Seriously, nice.

    • Anonymous

      If hobby can cause you to loose $2 billion and over then it’s bo hobby.. Its more if a killer

  • guest

    I really like the Bing search results and my Google/Bing search is about 70/30.  I would totally use Bing more because I really liked the search results but there’s a fatal flaw in that you can’t always sort results by date which is by far the most useful function to me.  It’s why I still stick with Google.  Like if I want to get a guide on networking and don’t want to read a 10 year old guide that still refers to Windows 98.  Bing has started implementing a date sort function but it’s inconsistent.  Sometimes it’s available and sometimes it’s not (and it seems to be context sensitive which is why it’s inconsistent).

    • Anonymous

      I agree with this. Just today I was doing a search and wanted results fro the past month. I couldn’t find it anywhere, so I had to go to Google.

    • Guest

      Yeah. that’s just ridiculous. I can’t think of any filter I use more frequently than the date one.

    • http://www.facebook.com/tony.gorham Tony Gorham

      yes show only for your own country is patchey also – no idea why.

    • Red Dog

      If easy to use “Filter Search Results by date/recency” (hour, day, week month year) was implemented in Bing its market share would skyrocket.
      I need up-to-date search results, not stuff posted years ago.
      As it stands now, Bing is utterly useless to me and several hundred million other potential users.
       

  • Shiro

    For Microsoft to have a 14.8% market share, someone had to lose market share.  The good thing about starting from the bottom is you have no where to go but up. As MS incorporates Bing into more and more of their products, I am sure this will help their market share.

    • Guest

      Yes, Yahoo.

  • Babin

    I like to see Bing succeed,.  But it is so obvious that Bing is an inferior product compared to Google .

    First of:  their search result page is piece of crap with very cluttered data. I cant believe MSFT managers show no interest in making this page more aesthetically pleasing.  This is the most critical element of their product. They should learn from Google’s simple/calm layout…

    Second, their search algorithm is still crap.. i search a lot for my work. For example,  If i search “MSRB rule g27″, google shows the direct link to MSRB rule book containing rule g27 right on the top… Bing gives me bunch of crap.

    Instead of spending millions of $$ on marketing to sugar code bing, i hope Microsoft single mindedly focus on  2 key success factors of their product: the aesthetics of the UI and the back-end technology..

  • Anonymous

    Bing on Xbox 360 is awesome.

  • http://twitter.com/EduardoMLD EduardoMLD

    Bing is the best, like if you agree!