Microsoft’s Bing search volume increased by 29% during 2010 according to comScore.
ComScore says the US search market rose by 12% last year. With it Bing’s market share is on the rise, but not at Google’s expense. Google’s search volume also rose by 13% according to comScore. The software giant’s “decision engine” now has 12% U.S. market share compared to Google’s 66.6% according to data from comScore. Yahoo’s market share dipped to 16% in December from 16.4% in November. Microsoft’s Bing search has increased its share consistently over the past few months. Bing grew faster in October than Google and Bing continues to rise in December. Bing reached an all time high of 11.8% market share in November but has improved upon the figure in December.
Steve Ballmer, Microsoft CEO, recently compared Bing to a weed. “We bet on Bing and are growing like a weed in that business. So I feel pretty good about the bets,” said Ballmer. The comparison of Bing to a weed is a rather accurate one. Microsoft has shown it isn’t afraid to ensure Bing is everywhere. The software giant has pushed two minute video demos of Bing on iPhones, released Bing iPhone games and ensured Bing is making its way to the latest Toyota line of cars. The constant iteration and product updates also keeps Bing high in the mind-share of users. Microsoft appears to have followed Google’s approach with a number of UI and feature enhancements in previous months.
Microsoft has recently been updating Bing to include a number of new enhancements in recent months. Some of the new Bing enhancements include integration with Facebook, Bing Maps transit directions and constant UI improvements. Microsoft updated its Bing Maps site to introduce mobile HTML5 support and an updated AJAX control. In early November the software giant updated Bing to include much deeper Facebook integration. The Facebook integration allows Bing users to see what their friends have liked straight from search results. Microsoft also announced in late August that Bing is now powering Yahoo! searches in the U.S. and Canada.
Microsoft’s search alliance with Yahoo appears to be paying off too. Marin Software, a paid search marketing platform provider, and Razorfish, an interactive marketing and technology company, unveiled the results of an exclusive study last month conducted to analyze the impact of the Search Alliance on paid search campaign performance. The results showed that the Search Alliance has resulted in improved traffic quality for advertisers and increased its share of paid search impressions by 4% and its share of clicks by 2%.