Developer momentum is clearly still strong for Windows Phone 7 as the Marketplace has 2,283 apps listed and handset makers pledge their allegiance to Microsoft’s new smartphone OS.
Microsoft is currently approving new applications daily and revealed last week that the current app turnaround is just a day. Microsoft has been relentless in its promotion and push for Windows Phone 7 developers and apps. So far it seems that it’s paying off. Microsoft is attracting big name apps like eBay, Shazam, Need for Speed and Last.fm. Microsoft has approved 300 new apps to the Marketplace in the last week alone. If the software giant continues at the same rate over the upcoming weeks then it’s likely to hit nearly 5,000 apps by year end.
The app story isn’t the only piece of the puzzle that’s positive. HTC and Samsung have both pledged their allegiance to Windows Phone 7. HTC Thailand’s country manager Nattawat Woranopakul revealed the company planned to launch more than 30 devices in 2011, running Android and Windows phone 7. “We will be focused on both Android- and Windows Phone 7-based smart phones. These platforms have the biggest potential market. It is expected that by 2012, the combination of Android and Windows Phone 7 will represent a major part of the world smart-phone market,” Woranopakul said according to WMPoweruser.
According to AsiaOne news, Samsung will introduce around 15 to 20 new smart-phones using Android, Windows Phone and Brada operating systems. For every 50 smart phones using Windows, Samsung will make 24 using Android and five using Brada. This split, resulting in 60% of Samsung’s smartphones running WP7, will benefit Microsoft greatly and proves that device manufacturers are confident that Microsoft’s smart phone OS will flourish.