Microsoft appears to have revealed the first part of its Zune rebranding.
The software giant is looking for a Xbox Live Music Marketplace Business Manager, according to a job posting:
“The Xbox LIVE Services Business and Strategy Team is looking for a passionate, media-savvy, detail-oriented and highly motivated Business Manager passionate about driving our first party Music business in the US across multiple tuner end points; Xbox 360, Windows Phone 7, PC, WWW and Bing
The position is responsible for management of relationships with two of the four major record labels as well as a number of high profile indie labels, and creating strategies around content to drive the Zune Music business. You’ll work closely with other team members internal and, afore mentioned, external content partners, and with Marketing, Promotions and Tuner teams to help them support objectives and initiatives into smart execution.
Using a blend of partner opportunity, merchandising, curation and packaging, you will help drive the evolving Zune music experience and improve the value of our offering.”
Microsoft currently offers the Zune Marketplace to Xbox users. The Marketplace offers streaming and downloading of movies and TV shows on the Xbox 360. Microsoft’s music portion of the Zune Marketplace was brought to the Xbox 360 in November, 2010. Xbox users need a Zune Pass subscription to play music in the application and only Zune Pass content is currently available.
Microsoft is currently working on “Ventura”, a set of services being developed by the company’s Entertainment and Devices (E&D) unit. The services will focus on music and video discovery and consumption. “Ventura” also appears to run on Microsoft’s Azure cloud hosting. Little is known about “Ventura” and how it fits into the company’s Zune music and video services. Zune has been in the news lately for all the wrong reasons. Microsoft was forced to confirm it is not “killing” any Zune services after it was revealed that the company plans to rebrand Zune into Windows Live shortly. Microsoft has been suspiciously quiet around Zune and Zune services over the past few months. The software giant’s Zune Video service gained over 50% more market share in 2010 compared to 2009, thanks to an international launch of the Zune Marketplace. Microsoft made Zune Video available in October to additional regions including Europe, Asia and Australia. Despite the expansion, Microsoft’s Zune services aren’t widely known outside of the United States. Microsoft’s marketing teams have spent little time and money on promoting Zune and the focus appears to be solely on Windows Phone.
Thanks to @clubdirthill for the news tip