Forrester Research published a new report on Tuesday claiming Microsoft’s tablet strategy is too late.
Microsoft unveiled its tablet Metro style user interface at the company’s BUILD event in September but has not yet revealed when we can expect to see the first tablet offerings at retail. “Forrester is bullish on Windows 8 as a product for consumers,” explains Forrester Research Director JP Gownder in a blog post on Tuesday. “On tablets, Windows 8 is going to be very late to the party.” Forrester believes newcomers like Amazon’s Kindle Fire and Barnes & Nobel’s Nook tablet are “reshaping” consumer expectations and driving down price points. Gownder points out:
“For tablets, though, Windows really isn’t a fast follower. Rather it’s (at best) a fifth-mover after iPad, Android tablets like the Samsung Galaxy Tab, HP’s now-defunct webOS tablet, and the BlackBerry PlayBook tablet. While Windows’ product strategists can learn from these products, other players have come a long way in executing and refining their products — Apple, Samsung, and others have already launched second-generation products and will likely be into their third generation by the time Windows 8 launches.”
Forrester previously revealed that 42% of U.S. consumers, surveyed earlier this year, wanted a Windows tablet. “By Q3 2011, that picture had changed dramatically,” explains Gownder. “Windows was no longer No. 1 in choice preference, and interest among consumers dropped to 25%. Microsoft has missed the peak of consumer desire for a product they haven’t yet released.”
Microsoft is expected to be readying a Windows 8 beta for early 2012, around the same time as its Embedded plans. Recent pre-release beta builds indicate that the company has made it possible to fully customize the Start Screen experience in Windows 8. The big OEMs, including HP, Dell and ASUS are all reportedly preparing Windows 8 tablets for Q3 2012. Microsoft will likely unveil the final version of Windows 8 during the Summer months of 2012 in preparation for a holiday push of new tablets and form factors.
For more information on Windows 8 check out our dedicated section or the latest news below.
- Windows 8 ARM notebooks expected to debut in mid-2013
- Security researcher demonstrates Windows 8 bootkit
- Microsoft reportedly preparing a new Xbox model for 2012, designed for Windows 8
- Microsoft reveals its online upgrade experience for Windows 8
- Windows 8 hits build 8156 as beta approaches
- Windows Updates on Windows 8 will be a lot less intrusive
- Windows 8 pre-beta includes option to change Start Screen background image
- Samsung planning modified Windows 8 Series 7 slate for late 2012
- Microsoft shares its plans to improve Windows 8 battery life
- Synaptics demos impressive Windows 8 multitouch trackpad experience
- Windows 8 pre-beta Start Screen color customization screenshots leak