Research analysts Gartner predicted on Monday that Microsoft will hold virtually 0% market share in the 2015 media tablet market space.
Gartner released its latest forecasts of worldwide sales of media tablets to end users. The firm predicts that Apple will dominate the Tablet space by 2015, picking up 47.1% market share. Google will comfortably secure the second spot with a healthy 38.6% market share. QNX, the software behind BlackBerry’s upcoming PlayBook, will hold the third position with 10% market share. WebOS will fill the fourth spot with 3% and the rest will fail according to Gartner.
Microsoft is missing from Gartner’s report and is likely listed in the “other operating systems” 0.2% market share. The glaring omission is a bold move from Gartner who appear to only count mobile specific operating systems in their definitions. It’s not yet clear exactly how Microsoft will play its Tablet card but the company is currently working on Windows 8 which is rumored to include an “immersive” tablet user experience. However, the company may introduce Windows 8 ARM based tablets ahead of a full desktop release. Microsoft’s competitive tablet strategy is believed to be further along than expected. Dell’s recently leaked Tablet Roadmap revealed that the OEM has marked Q1 2012 as its date for a Windows 8 based slate. WinRumors understands that Microsoft has been working on an ARM based version of Windows for nearly a year and that it is laboring hard to bring this to the market as soon as possible.
Microsoft has long been criticized for its lack of a true iPad competitor. Microsoft has started its own advertising blitz featuring the Asus Eee Slate. Steve Ballmer recently showed his own personal Eee Slate device during a speech at Microsoft’s Imagine 2011 conference late last month. Microsoft’s advertizing blitz follows the introduction of Apple’s newest iPad. Apple’s latest iPad 2 features a dual-core CPU, 9x faster graphics and is slimmer and lighter than the previous generation. The company has also included front and rear cameras for use with FaceTime. Microsoft’s hardware partners have slowly been producing iPad rivals. Samsung unveiled its Sliding PC 7 series Windows 7 Slate hybrid at CES earlier this year. The device features Intel’s 1.66GHz Z670 Oak Trail processor, 10.1″ touchscreen, 32GB SSD and 2GB of RAM. The tablet ways just 2.1 pounds and is due to retail shortly for $699. The iPad currently retails at $499 and sold three million units in its first 80 days of release. The iPad is currently selling approximately 4.5 million units per quarter, Bernstein Research estimates.