Google announced on Thursday a new cloud-based email continuity solution that helps businesses always have access to their email.
The service, Google Message Continuity, allows organizations that run systems such as Microsoft Exchange to replicate their email accounts into Google’s Cloud. Google replicates data using Gmail, Calendar and Contacts. In the event of an outage at an internal Microsoft Exchange server, users can log-in to Gmail and have access to all of their regular email, contacts and calendars.
Describing the service in a company blog post, Group Manager of Google Apps, Rajen Sheth, suggested that it’s an easy way for businesses to evaluate Google Apps. “Google Message Continuity can also help organizations transition to Google Apps down the road. Since Microsoft Exchange and Gmail are always in sync with one another, there’s no need to migrate email data when eventually deploying Google Apps,” he said.
Google’s service is powered by Postini, a start-up company that Google acquired in 2007. Postini provides cloud computing services for filtering email spam and malware. The service also archives emails.