How Microsoft built its giant Windows Phone display in New York [video]

By Tom Warren, on 7th Nov 11 1:17 pm with 23 Comments

Microsoft has shared a time-lapse video of the construction work of its giant Windows Phone display in New York City.

The video captures how workers erected a 6-story Windows Phone in New York’s Herald Square. The giant phone is being used as a promotional piece to market Microsoft’s latest U.S. Windows Phone devices. Microsoft is planning to unveil four Windows Phone offerings for U.S. holiday shoppers on Monday. AT&T will offer the HTC TITAN, Samsung Focus S and Samsung Focus Flash. Samsung’s Focus S and Flash devices went on sale in the U.S. on Sunday but the company has waited until Monday to reveal the HTC TITAN. T-Mobile is also offering the HTC Radar 4G.

Samsung’s next-generation focus includes a 4.3-inch Super AMOLED Plus display, 1.4GHz processor, 4G network support and a 1.3MP front facing camera. The rear of the device is equipped with an 8MP camera. The device appears to resemble Samsung’s Galaxy S II Android model. Samsung’s second Windows Phone 7.5 “Mango” device is aimed at the lower price point market. The Focus Flash will include a 3.7-inch Super AMOLED screen running a 1.5GHz processor. The device will also include a 5MP rear camera and front facing camera.

Microsoft is holding a special “backstage” Windows Phone event for media and press on Monday. WinRumors will be attending and Microsoft is rumored to be unveiling a Spotify application for Windows Phone alongside the HTC TITAN and other devices. Andy Lees and Joe Belfiore from Microsoft’s Windows Phone team will be on hand alongside a number of other Windows Phone team members.

If you’re interested in seeing the giant Windows Phone device for yourself then head down to the pedestrian plaza of Herald Square in New York City on Monday November 7 at 12 noon.

  • JimmyFal

    Spotify? I was hoping for Skype. Dammit.

    • Patrick Decoster

      Why not both?

    • JimmyFal

      I’ll consider this day a success if I get my XBOX live beta update today. And honestly I will be very happy to get Spotify. But when they say a BIG announcement, they really need to go bigger than 6 stories and pull out Skype. THAT would please EVERYONE. We loyalists deserve it. I’m guessing if the blogosphere hasn’t picked up on it then it’s not happening. I haven’t seen them capable of keeping ANY secrets until announce time anyway.

    • Anonymous

      Looks like it.. it will be the same boring new.. don’t hold your breath

  • Anonymous

    Nice :D

  • Anonymous

    Still yet to see a single wp7 ad here in the Netherlands

    • Anonymous

      population of Netherlands, 16 million. Population of New York, 20 million ( NYC is 8 million) I would say NY is more important. However, when you are building marketplace, you can’t ignore any of your markets.

  • rojo

    Spotify? Why not Skype? Why not allow us to sync playlists between the desktop, XBOX and phone with Zune? MS needs to quit wasting our time with stuff like this.

    On another note, can’t wait to get my first Windows Phone this week!

    • Hookem

      Absolutely agree about playlist syncing.

    • Fur Dworetzky

      Wait, what? I sync my playlists between my desktop and my Windows Phone all the time.

    • rojo

      I was referring to automatic syncing such as the ability to create a playlist on the Zune client and have that playlist automatically appear on, wp7, and xbox 360

  • J Lancaster

    looks like the bottom two screens open up and the phone becomes a stage.

    • Monkey D Black

      ha i got the metaphor

  • Guest

    One of the videos on the Microsoft Facebook page said that they’re announcing 4 new phones on AT&T. What is the fourth phone? Is AT&T also getting the HTC Radar?

    • Anonymous


  • Anonymous

    So, Tom, if they turn it on and it doesn’t work would you say they had a phone erection problem?

    lol  j/k

  • Chad Chisholm

    Judging by the building across the street, it is a 3-story phone, not a 6-story phone.

    That said, I had an iPhone for 2 years, and a Windows Phone for 1 year. My Windows Phone is still running great, unlike my iPhone whose performance fell apart after a OS upgrade around year 1.

    • Polekaf

      So Elop is MS Trojan horse for WP7, he is bring Nokia to the US hidden in a big phone!

  • Anonymous

    Cue the Benny Hill music!

  • Anonymous

    so much for the hope that the “big” news was some mango handsets coming to verizon. come on MS and verizon i really want wp7 but you aren’t giving me many options.

    • Oasis1489

      HTC trophy runs wp7.5 just fine…
      But I suppose more options would be great.

  • Santhosh

    Nice Blog with great stuff