
HP TouchPad
Following the death of HP’s TouchPad webOS devices and the lack of interest in RIM’s BlackBerry PlayBook offering, Microsoft finds itself in a familiar position.
The software giant is preparing to unveil Windows 8 to the world in less than a month, an operating system that many hardware partners will rely on to shape a strong alternative to Apple’s iPad. HP announced on Thursday that it plans to discontinue its TouchPad and pre phones and halt all further webOS device development. The announcement came less than two months after the TouchPad went on sale and sees HP contemplating licensing webOS to third party vendors. HP’s extermination of its TouchPad was undeniably quick but hardly surprising. The device had struggled to sell and some reports suggest that American retail giant Best Buy took delivery of around 270,000 units and only sold around 25,000 of their stock.
So where does this leave HP and the PC industry as a whole? HP had grand plans to offer webOS on its PC devices, a scenario directed towards Microsoft independence. HP has seemingly scrapped this plan and appears to be on the brink of spinning off its Personal Systems Group (PSG). The group is responsible for consumer and business PCs and accessories along with digital entertainment devices. A sell off would follow a similar approach to IBM who sold its PC division to China-based Lenovo Group in late 2004. The sale would allow HP to focus on its cloud computing and server businesses. HP ships the largest amount of PCs worldwide so any potential sale of that business will drum up significant attention.
HP, Dell, Lenovo, Acer and countless others are all resting on the shoulders of Microsoft to provide a true iPad competitor OS that can span the breadth of conventional PCs and new form factors. HP’s announcements and RIM’s struggles will only heap the pressure on Redmond to respond. So far the software giant has teased its potential Windows 8 tablet interface but little else. Microsoft’s answers will need to be significant and ground breaking in their approach. Sixteen years ago, Microsoft changed the PC industry by unveiling Windows 95 to the world. On September 13 it plans to revolutionise the PC with a risky product bet. Microsoft will need the full backing of its loyal and skilled developer community to clean up a PC ecosystem that has spiralled out of control in many aspects. The company has all but confirmed the existence of a Windows App Store, the first step in many to standardise the purchasing, downloading and installation of third party applications. If Microsoft is able to take its Windows 7 touch work and apply this to modern form factors in a compelling way that is truly usable then its claims of a PC revolution will be legitimate and historic. If consumers balk at the prospect of Windows tablets then it could be an awkward period for PC shipments and vendor commitment. Only Microsoft and its closest partners know what’s on the menu, the rest of us can only contemplate its tastiness.