HTC kicked off a new advertising campaign on Monday with commercials on national TV for its Radar Windows Phone device.
The first commercial features Annika Lischke, an artist based in Germany. Lischke is seen using the Radar to connect with her friends on the people hub who inspire her to create works of art. She creates a street art collection in Berlin and uses the Radar camera to snap and share a picture on Facebook. The commercial features a clear look at Windows Phone and is backed by HTC’s powerful branding alongside a green Windows Phone logo.
The TV spot follows a push from Microsoft to focus on its cross platform play with Windows Phone and Xbox. Microsoft kicked off the first of a number of TV commercials on Sunday that feature the tagline “it’s a great time to be a family.” The first adverts aired during NBC’s pre-game of Sunday Night Football. Microsoft is expected to air the commercials across the world in the coming weeks as the company prepares for a big advertising push ahead of the holiday season.
Microsoft is reportedly donating £28 million ($44 million) to Nokia and Samsung’s advertising campaigns, ahead of device launches in the coming weeks. Nokia is believed to be planning a campaign that will focus on the social media aspects of Windows Phone alongside apps and games. Leaked images of Nokia’s first Windows Phone adverts appear to confirm this. Samsung’s advertising will follow the release of the Omnia W in Europe. The Korean firm will focus on its “multimedia something for everyone” unique selling point for its Windows Phone devices. Microsoft refuses to comment on its funding for Windows Phone marketing. The software giant’s close relationship with Nokia means the company will pay Nokia over $1 billion to promote and develop Windows Phone devices.
Check out WinRumors review of the HTC Radar and view HTC’s new advert below.
Sorry for video quality