Microsoft’s Into Windows Phone application is now available to download.

The application is design to accompany Microsoft’s social rewards programme in the UK. Windows Phone users can participate in competitions and win points towards prizes. The software giant has created a unique application for Windows Phone 7 to accompany the programme. The into Windows Phone app will allow friends to demonstrate the best bits of Windows Phone through the application. The app works by allowing a friend to sign into it using their Facebook account. Into Windows Phone will then integrate a friends information into a several virtual Windows Phone features.

Microsoft has included three “best bits” of Windows Phone in the application and each is worth 50 points towards the programme. There’s the People Hub view which allows friends to explore how their Facebook contacts would be displayed if they owned a Windows Phone. There’s also a Groups feature that allows a friend to setup their own group of friends from their Facebook contacts to see how the feature works. The final virtual Windows Phone feature is picture tagging. Microsoft has included some pre-selected images to demonstrate how this works instead of pulling down friends pictures. The application will wipe a friends information as soon as it’s closed or a user selects the log off action within the app.

The application is available immediately in the Windows Phone Marketplace. For more information on the Into Windows Phone programme, see our previous post here.