Microsoft’s Kinect system is changing the face of interactive gaming. The console accessory is now being used by thousands of third party developers to create new experiences.

Razorfish, owned by Microsoft between 2007 and 2009, has created a new retail experience. The interactive agency has created a Kinect Shop that lets customers browse potential items of clothing and accessories like handbags and purses. “The natural interaction offered by the Kinect platform allows the shoppers to quickly develop a 1-to-1 connection with the product through the use of augmented reality,” says Razorfish.

The system works by using the Kinect sensor to virtually grab goods and have them displayed on a virtual mirror that the customer stands in front of. The customer can then quickly switch through several variations of the product until they are happy with their look. “In augmented reality, shelf space is infinite,” explains Razorfish. “while this concept experience is limited to purses it could host entire catalogs of products, such as clothing, hats, sunglasses, shoes, jewelry, makeup and more.”

Razorfish has created a concept application named KinectShop which demonstrates the capabilities of Kinect and augmented reality. The concept is an early version but the company plans to develop it further. “We plan on leveraging the Kinect platform to enhancing the experience further in future versions,” says Razorfish. “We are just scratching the surface on the types of experiences this technology will enable in the future.”