KinectShop – the next-generation of augmented shopping [video]

By Tom Warren, on 12th Jun 11 9:49 am with 13 Comments

KinectShop concept

Microsoft’s Kinect system is changing the face of interactive gaming. The console accessory is now being used by thousands of third party developers to create new experiences.

Razorfish, owned by Microsoft between 2007 and 2009, has created a new retail experience. The interactive agency has created a Kinect Shop that lets customers browse potential items of clothing and accessories like handbags and purses. “The natural interaction offered by the Kinect platform allows the shoppers to quickly develop a 1-to-1 connection with the product through the use of augmented reality,” says Razorfish.

The system works by using the Kinect sensor to virtually grab goods and have them displayed on a virtual mirror that the customer stands in front of. The customer can then quickly switch through several variations of the product until they are happy with their look. “In augmented reality, shelf space is infinite,” explains Razorfish. “while this concept experience is limited to purses it could host entire catalogs of products, such as clothing, hats, sunglasses, shoes, jewelry, makeup and more.”

Razorfish has created a concept application named KinectShop which demonstrates the capabilities of Kinect and augmented reality. The concept is an early version but the company plans to develop it further. “We plan on leveraging the Kinect platform to enhancing the experience further in future versions,” says Razorfish. “We are just scratching the surface on the types of experiences this technology will enable in the future.”

  • http://www.facebook.com/people/Andrea-Barbera/633833446 Andrea Barbera

    It has some potential, but the UI looks horrible, real bad use of all that wide-screen real estate.

  • http://twitter.com/s_a_r_k_i_s sarkis chamelian

    Perfect, what I always wanted, now I can check what hand bag suits my clothes……

  • http://adamhaider.com Adam Haider

    From an innovation stand-point, this is nothing particularly interesting but it does show the range of uses the Kinect offers. In terms of what is shown, I agree with @facebook-633833446:disqus the UI is quite awkward and wastes a lot of screen real-estate and why just bags, why not capture the full body so it could display a selected outfit?

    Quick thought: Integrating the Kinect in games like Second Life would take VR to the next level. Second Life has a large retail presence within the game, so it would be interesting to see if experiences like KinectShop could be integrated within a real game.

  • Carenot

    Wish they, (and all other Kinect ads) would give a more realistic video of what it’d look like. Oh yeah, then nobody would buy it. Those videos show everything so smooth and perfect and for the life of me, ours continues to look pixilated, badly lit (either too much or too little) and overall looks horrible.

    • Guest

      Hmm, which is more likely: millions of Kinect customers have been brainwashed into buying and then not complaining about a defective unit, or your experience is isolated?

  • Carenot

    Wish they, (and all other Kinect ads) would give a more realistic video of what it’d look like. Oh yeah, then nobody would buy it. Those videos show everything so smooth and perfect and for the life of me, ours continues to look pixilated, badly lit (either too much or too little) and overall looks horrible.

  • Anonymous

    Kinectshop Russian style

  • http://profiles.google.com/blueandwhite89 Daniel Purdham

    LOL Are they really using an iPhone to display the saved pictures on their phone! Wow, that one slipped through the cracks.

  • Anonymous

    It’s an interesting concept.  To be honest there is a lot more capabilities within the Kinect.    I personally believe MSFT hobbled Kinect a bit to shine future capabilities.   Folks are eagerly anticipating the Next Gen boxes but to be honest MSFT is going to milk this current platform for all its worth. 

  • Anonymous

    nifty. They’ve shown this kind of stuff before…it was part of the scripted kinect demo vid when kinect came out. In reality would anybody use this? not so sure they would. 

  • Anonymous

    Why use an iPhone instead of a wp7?! This kind of futured should be promoted by use of their own platform instead of the competition….

    • http://profiles.yahoo.com/u/6G3ZZJCHOLYP3S5CRCIHQ7WDSE MVIM

      Agreed, but it isn’t Microsoft’s product. It is RazorFish. Though it would be nice to see them using a Windows Phone instead.

    • http://profiles.yahoo.com/u/6G3ZZJCHOLYP3S5CRCIHQ7WDSE MVIM

      Agreed, but it isn’t Microsoft’s product. It is RazorFish. Though it would be nice to see them using a Windows Phone instead.