LG has claimed that the consumer launch of Windows Phone 7 wasn’t as great as the company expected.
The handset maker has gone on record about Microsoft’s luke-warm phone launch in October. Speaking to gadget blog Pocket-Lint, LG’s James Choi explained the company’s disappointment. “From an industry perspective we had a high expectation, but from a consumer point of view the visibility is less than we expected,” said Choi.
Choi goes on to explain that LG has been collaborating with Microsoft closely since the beginning of Windows Phone 7. “What we feel is that some people believe that some operating systems, mainly Google, are extremely complicated for them. But Windows Phone 7 is very intuitive and easy to use,” explains Choi. “There is a lot of scepticism at the moment, but once Windows Phone 7 handsets that are mid-tier to low tier start appearing the market share will grow. Right now it’s only exclusively present in a high tier, because of its hardware requirements, and that’s limiting growth.”
Microsoft’s Windows Phone 7 devices launched on October 21 in Europe and November 8 in the United States. The application Marketplace recently passed 6,000 apps and is continuing its momentum. Microsoft now also has over 20,000 registered Windows Phone developers and has promised developer payments in January. Early estimates, based on Facebook usage, said that around 120,000+ devices had been sold. Microsoft revealed in December that the company’s hardware partners have shipped 1.5 million units to carriers worldwide. Microsoft’s admission blew away these early estimates and shows the platform is showing early promise. Research firm, IDC, said in December that the Windows Phone platform is off to a good start and that the level of applications in the Marketplace is impressive.
Microsoft is planning to release a Windows Phone 7 OS update in early 2011. Microsoft is officially saying that the update is due in early 2011 but WinRumors understands the software giant is closing to RTMing the first update, codenamed “NoDo”. Windows Phone 7 is a key part of Microsoft’s long term mobile strategy and we expect the software giant to detail a second bigger update in February at the Mobile World Congress show in Barcelona, Spain. Microsoft’s second update will introduce enhanced developer controls for applications and updated Silverlight components.
Microsoft has also promised performance enhancements for its first update. Microsoft officially detailed its intentions for the first Windows Phone 7 update at CES 2011 last week. The company is planning to address missing copy and paste functionality, better marketplace search and improved performance for applications and games. WinRumors sat down with Greg Sullivan of Microsoft’s Windows Phone 7 team to talk mobile at CES. Sullivan explained that the first update will simply improve application start-up and resume times. Microsoft has been teasing build 7.0.7353.0 of Windows Phone 7 at CES to show off some of the performance improvements (see video). Microsoft is expected to release the update in early February to existing devices.