LG claims Windows Phone 7 launch was “less than expected”

By Tom Warren, on 14th Jan 11 3:24 pm with 10 Comments

LG has claimed that the consumer launch of Windows Phone 7 wasn’t as great as the company expected.

The handset maker has gone on record about Microsoft’s luke-warm phone launch in October. Speaking to gadget blog Pocket-Lint, LG’s James Choi explained the company’s disappointment. “From an industry perspective we had a high expectation, but from a consumer point of view the visibility is less than we expected,” said Choi.

Choi goes on to explain that LG has been collaborating with Microsoft closely since the beginning of Windows Phone 7. “What we feel is that some people believe that some operating systems, mainly Google, are extremely complicated for them. But Windows Phone 7 is very intuitive and easy to use,” explains Choi. “There is a lot of scepticism at the moment, but once Windows Phone 7 handsets that are mid-tier to low tier start appearing the market share will grow. Right now it’s only exclusively present in a high tier, because of its hardware requirements, and that’s limiting growth.”

Microsoft’s Windows Phone 7 devices launched on October 21 in Europe and November 8 in the United States. The application Marketplace recently passed 6,000 apps and is continuing its momentum. Microsoft now also has over 20,000 registered Windows Phone developers and has promised developer payments in January. Early estimates, based on Facebook usage, said that around 120,000+ devices had been sold. Microsoft revealed in December that the company’s hardware partners have shipped 1.5 million units to carriers worldwide. Microsoft’s admission blew away these early estimates and shows the platform is showing early promise. Research firm, IDC, said in December that the Windows Phone platform is off to a good start and that the level of applications in the Marketplace is impressive.

Microsoft is planning to release a Windows Phone 7 OS update in early 2011. Microsoft is officially saying that the update is due in early 2011 but WinRumors understands the software giant is closing to RTMing the first update, codenamed “NoDo”. Windows Phone 7 is a key part of Microsoft’s long term mobile strategy and we expect the software giant to detail a second bigger update in February at the Mobile World Congress show in Barcelona, Spain. Microsoft’s second update will introduce enhanced developer controls for applications and updated Silverlight components.

Microsoft has also promised performance enhancements for its first update. Microsoft officially detailed its intentions for the first Windows Phone 7 update at CES 2011 last week. The company is planning to address missing copy and paste functionality, better marketplace search and improved performance for applications and games. WinRumors sat down with Greg Sullivan of Microsoft’s Windows Phone 7 team to talk mobile at CES. Sullivan explained that the first update will simply improve application start-up and resume times. Microsoft has been teasing build 7.0.7353.0 of Windows Phone 7 at CES to show off some of the performance improvements (see video). Microsoft is expected to release the update in early February to existing devices.

  • http://twitter.com/oolong2 oolong2

    The Windows Phone 7 launch was a blip instead of a roar. MS is not known for generating buzz like Apple or Google.

    LG claims that it is because there are no mid to low tier phones out yet and I can see how that would be a factor internationally, but for me it’s exactly the opposite…

    WP7 didn’t release with any “new” hardware that wasn’t readily available on other platforms. 1 ghz processor, 5MP camera, etc. all became 2010 standards on Android. iPhone came out with a front facing camera. Most of the WP7 phones are basically Android equivalents that were released earlier last year. The only exception might be the HTC Surround, but that’s more of a gimmick.

    The Droid phones gave Android a nice boost with killer hardware and Verizon support.

    The problem is we haven’t seen the “killer phone” for WP7 yet. Which is the only reason why I’m waiting before getting one myself.

  • http://twitter.com/ceaules_baules dilibau cotzcaru

    I’ve been a WinMo fan for almost two years now, with my Touch HD running WinMo 6.5. I AM SO FRUSTRATED at Microsoft for doing a lousy job and NOT doing enough to stand up to their name in the industry. I mean really: they organized a mortuary procession for the iPhone right before the launch of WinPho7 and all I’ve been seeing since Nov. 2010 is news like this ! Just like the oft-announced,never-launched tablets running Windows 7, THEY TOTALLY SCREWED UP in the consumer market by simply showing off vaporware to an increasingly exigent hoard of customers, that are already flooded with alternatives. I was angry when they dropped the Windows Mobile brand but I said to myself: “hey, I don’t buy it for the name, but for what it can do, right?” And then they cut off copy and paste…I said: “well, I don’t use that feat very often (even though I did use to modify word docs or PPT presentations on my phone) so it won’t be that big of problem”… but when I saw the hardware, that completely ruined my last hopes of recovery for Microsoft in the mobile market it once ruled dominantly. How can you launch a phone with a HW that’s one or even two years old (which means VERY old in this dynamic environment)?! I’ve seen WinPho7 running on a 2009 HTC HD2 and I’ve also seen Google’s Android chief saying that WinPho7 is choke-full of “legacy-code”. Does that mean that I’m actually buying a Windows CE/Mobile that’s been rebranded and has a new UI? That sure sounds like lipstik-on-a-pig to me…
    Truth is MS doesn’t have an admiral-ship at the moment, nothing that would make customers *REALLY* want to flock to retailers… every single phone they have launched is practically identical to the other (except for Mozart, which sports an 8Mpx camera and Trophy, which has sourround capabilities). The HW isn’t weak, but isn’t top notch either. The same LG that is now disappointed with WinPho7 is preparing the Optimus 2X with a dual-core Tegra, 1080p recording and playback capabilities, 4″ SAMOLED screen and Gingerbread. And all MS is announcing is an update that will speed up loading times in apps… Jeeez… and those 400 million spent on advertisement? All I’ve heard at this year’s CES is XOOM running Honeycomb…

    • Viruela22

      Yes, but lg with its dual core term killing by placing a s.o as android is the ugly and poorly made market, tire to be a lot of static icons, that’s boring

  • Osu9400

    The Sunsung Focus is the best WP7 deivce available. Right now, the HTC choices are BOR BOR BOR BORING! The second most interesting WP7 is the Dell Venue Pro but Dell is having mfg challenges.

  • http://www.facebook.com/profile.php?id=9332899 JJ Murphy

    I still can’t believe LG is relevant. I couldn’t tell you anything about their handset, but I know lots about the Samsung/HTC offerings. Sorry Lg, in this case, it isn’t MS that was underwhelming, it is your company and product.

  • http://www.facebook.com/profile.php?id=9332899 JJ Murphy

    I still can’t believe LG is relevant. I couldn’t tell you anything about their handset, but I know lots about the Samsung/HTC offerings. Sorry Lg, in this case, it isn’t MS that was underwhelming, it is your company and product.

  • Pieter Kroon

    Duh, how can they possibly think it would a succes. In Germany, France, GB and the US it could be, but all other countries have languages that are not support, and maybe that is no problem, I am fine with English. But spelling check for dutch is not support, also… the marketplace and zune are not support yet, only by a work-around. Setting your home locations to one of the above countries, but you can only download free apps that way. So it’s incredibly handicapped for all these country’s. And then the LG version, this one had 16GB but is pretty much the only reason to buy it. All other WP7 devices hold better specs and have better looks.

  • Pieter Kroon

    Duh, how can they possibly think it would a succes. In Germany, France, GB and the US it could be, but all other countries have languages that are not support, and maybe that is no problem, I am fine with English. But spelling check for dutch is not support, also… the marketplace and zune are not support yet, only by a work-around. Setting your home locations to one of the above countries, but you can only download free apps that way. So it’s incredibly handicapped for all these country’s. And then the LG version, this one had 16GB but is pretty much the only reason to buy it. All other WP7 devices hold better specs and have better looks.

  • http://madebyplast.com Chun Yin

    Well, they shouldn’t have expected a large release. It is a new product in a fairly competitive market, and it will take some time before it builds up enough momentum.

    IMO WP7 is a platform with a lot of potential (and I look forward to getting one next month). The key here is for MS to keep on developing it and hopefully reach the attention which WP7 deserves.

  • GP007

    I like my LG optimus 7, they need to give it time, I see more and more ads showing up over time, a new platform takes time, Android was nowhere at v1.0, and really never got started till 1.6.