The latest figures from comScore show that Microsoft’s U.S. smartphone market share has dropped again in May.
The figures, released by comScore on Tuesday, confirm that Microsoft’s market share has dropped by 35% since Windows Phone 7 devices went on sale in the U.S. during November 2010. The software giant held 9% market share in November 2010 which has since dropped to just 5.8% in May 2011. Despite the gloomy figures, Microsoft has been pushing forwards with a marketing blitz recently for Windows Phone. The software giant created a dedicated Samsung Focus commercial recently to ask “what if?” and took over Times Square with a giant Windows Phone advert.
The figures might paint a bad picture but Microsoft is banking on Nokia to help it generate significant interest during 2012. IDC predicts Windows Phone 7 will account for over 20% market share, above iOS’s 15% in 2015. The prediction is based on the significant implications of the recent Nokia and Microsoft deal. Nokia said recently that it plans to ship Windows Phone branded devices to developers when they are available later this year.
Microsoft’s developer story is strong however. The software giant recently passed 25,000 applications and is expected to hit around 40,000 apps in October. Windows Phone 7 launched on October 26 with 1,000 applications available. Six months later and the platform has increased over 10 fold. Microsoft appears to be building up a good momentum amongst application developers. The software giant added 3,000 applications in March alone after reaching its 10,000 milestone in early March.
Microsoft is currently hard at work on “Mango”, its next major release of Windows Phone. Microsoft has promised to ship “Mango” later in the year. “Mango” is currently in the final finishing stages at Microsoft. Microsoft unveiled a number of new Windows Phone Mango features at a VIP event in May. Mango will include over 500 new features ranging from multitasking through to some major Bing search improvements. For more information on Mango check-out our mango section.