Microsoft announced on Tuesday that it has acquired video content discovery company VideoSurf.
Microsoft plans to integrate the technology across its Xbox 360 platform using Xbox LIVE. The software giant is currently readying an Xbox 360 system dashboard update, to be made available on December 6, that includes integrated Bing voice search. The Bing integration includes the ability to search for entertainment content on Xbox LIVE. Microsoft’s VideoSurf acquisition is expected to improve this functionality.
“VideoSurf’s content analytics technology will enhance the search and discovery of entertainment content across our platform,” said Alex Garden, director of Xbox LIVE for the Interactive Entertainment Business at Microsoft. “This holiday we will launch voice search across our entertainment partners on Xbox LIVE. Over time, as we integrate VideoSurf’s technology into our system, we are excited about the potential to have content tagged in real time to increase the speed and relevance of the search results.”
Microsoft announced in October that it plans to offer a live TV experience with Xbox LIVE. The software giant has partnered with nearly 40 content providers to offer live TV services across the world. Microsoft is planning to make the TV channels available to Xbox LIVE gold subscribers and some partners will integrate Kinect experiences with their TV channels. Microsoft’s VideoSurf acquisition will make it easier for partners to take advantage of Kinect’s voice search on the Xbox 360.