Microsoft is “all in” for mobile devices despite “very small” sales according to CEO Steve Ballmer.
Ballmer discussed the state of Windows Phone during his keynote address at the Worldwide Partner Conference in Los Angeles on Monday. “We’ve gone from very small to very small but its been a heck of a year,” admitted Ballmer. “A year ago, Microsoft had no Windows Phone. In the last year we’ve sold millions of phones.” Ballmer revealed that 9 out of 10 people who own a Windows Phone would recommend it to a friend according to the company’s survey results.
“It’s certainly a very busy active competitive market. We got a lot of work to do to break through. And yet, the people in the phone business believe in us. We’ve already had over 20,000 applications built for Windows Phone in 8 months, that’s a faster ramp than either Android or iPhone have.”
Ballmer also touched on Nokia and the future of Windows Phone in 2015. “Nokia, who had a choice this year to bet on themselves, to bet on Android or to bet on Windows Phone said for their bet, the company strategy, they’re going with Windows Phone,” said Ballmer. “They saw our road maps, they saw what we’ve done, they saw what we’re planning on doing.” Ballmer also revealed that Nokia is pushing Microsoft to go broader geographically with Windows Phone and hit new price points for devices. “They believe, others believe too,” he said. “Gartner and IDC both did predictions this year that said Windows Phone would be the number two phone in the market by 2015.”
Ballmer concluded his discussion on Windows Phone by promising that Microsoft will progress competitively in the mobile market as the company moves forwards:
“We know we’ve got a lot to do but like the Cloud, like NT many years back, we’re all in when it comes to mobile devices. And whether it’s phones or slates OR PCs or console devices, we’re certainly pushing extremely far and extremely fast.”