Microsoft builds a fourth PC store in a house for ‘I’m a PC’ commercials

By Tom Warren, on 19th Jul 11 11:00 pm with 21 Comments

Microsoft has erected its fourth PC store in a house.

Microsoft’s latest commercial features Cheryl, an American woman who doesn’t think she needs to update her 4-year old PC. Cheryl is the fourth individual to feature in part of Microsoft’s new Windows advertising campaign. The commercials are aimed at consumers who own previous versions of Windows. Microsoft previously kicked off the first round of commercials in early May.

Microsoft’s latest campaign coincides with a slowdown of PC sales. Market research firm IDC released its latest Worldwide Quarterly PC tracker results in April. IDC says global PC shipments declined 3.2% during the first quarter of 2011, compared to the same period last year. IDC originally forecast a 1.5% growth in shipments. “A spike in fuel and commodity prices and the disruptions in Japan added to the mix, further dampening a market struggling to maintain momentum,” says IDC.

However, as of today, over 20% of Internet-connected PCs worldwide are running Windows 7 according to Net Applications. It was an incredibly successful year for Windows 7 in 2010. Microsoft’s success with Windows 7 began before the product was even widely available. Released in October 2009, the operating system has received praise from consumers, businesses and the media. In November 2009, Windows 7 managed to surpass Apple’s Snow Leopard market share in just two weeks. In early February 2010 it was revealed that Windows 7 had reached 10% market share in just three months.

Windows 7 has also driven an uptake of 64-bit computing. According to ChangeBASE research, conducted with senior IT decision makers, more than 65% of businesses hoped to migrate to Windows 7 within 12 months of its release. Over 50% of those migrating will be choosing the 64-bit route. Microsoft confirmed in July that nearly half of all Windows 7 PCs run 64-bit versions. Forrester Research revealed in November that 1 in 10 PCs within North America and European companies are powered by Windows 7.

Windows 7 celebrated its first birthday after selling over 240 million licenses in the first year of sales. The company recently revealed it has now topped 350 million licences. Windows 7′s first Service Pack was made available in February and the company is currently working on SP2 and the next-generation version of Windows, codenamed Windows 8.

  • http://www.twitter.com/JohnBiancato John Biancato

    It’s the fourth, not the third.

  • Andy G

    We do not need new commercials, we need new management.  While our beloved MS continues put out these weak advertisements, customers are keep buying iPads and iPhones as fast as Apple can make them…even there Macs sales growing 5 times faster then PC’s.  It time for Ballmer to go.  

    • Guest

      U knot talky sew gud.

    • Anonymous

      Mac sales were flat the last quarter. FAIL.

    • Anonymous

      Mac sales were flat the last quarter. FAIL.

    • BrokenArrow

      The Company sold 3.95 million Macs during the quarter, a 14 percent unit increase over the year-ago quarter. Or in another way of looking at it is about 1.95 mac this quarter then MS sold WP7 phones the last 12 months.  

    • Anonymous

      Why are you comparing Macs with WP7? Second, WP7 is only going to be a complete product when Mango comes out. Any WP7 sales prior to that are bonus.

  • Shannon

    My house next? Please? 

  • Martimus Maximus

    How about Jerry Seinfeld’s house next.  With churro’s for everyone!

  • http://www.facebook.com/people/Przemyslaw-Peter-Mazur/524263457 Przemyslaw Peter Mazur

    I’m just waiting till someone walks in and is like “WTF get the @%#$ outa my house!”

  • http://www.facebook.com/people/Przemyslaw-Peter-Mazur/524263457 Przemyslaw Peter Mazur

    I’m just waiting till someone walks in and is like “WTF get the @%#$ outa my house!”

  • https://profiles.google.com/116073748054291541228/posts Techy8789

    I have a four year old PC, and I really don’t need to upgrade

  • https://profiles.google.com/116073748054291541228/posts Techy8789

    I have a four year old PC, and I really don’t need to upgrade

  • http://cid-280a1538334a1cb9.profile.live.com/ Seika

    That’s a residential area, right ? Not commercial use are

  • http://profiles.google.com/elmsoftware John Lueders

    At the end of the article it mentions 350 million Windows 7 sales but just a week ago Ballmer announced at the WDC that they have sold 400 million…just trying to provide timely stats on sales.  http://www.engadget.com/2011/07/11/microsofts-steve-ballmer-says-400-million-windows-7-licenses-s/

    • Anonymous

      People don’t have have a choice but to get Windows! I mean Ballmer is forcing them at the point of gun to by a PC instead Mac!

    • BrokenArrow

      Not really working thought..,21st consecutive quarter that Mac outgrew PC market (5x growth this time)

  • http://www.facebook.com/richeymeister Mark Richey

    I want the “Family” ads back…. Somehow I don’t think Ballmer would take crap from the little girl like Gates did.

  • Grannyville7989

    I wish my dad bought my sister a Sony VAIO instead of piece of crud that HP spat out.

  • http://doctorwhofan98.wordpress.com/ doctorwhofan98

    My PC is quite old, but I upgraded it so it runs Windows 7. And a new graphics card. And I doubled the RAM to 8GB. It may be quite old, but it’s still great. It just needs a better processor and hard drive…

  • guest

    I want to new the model/brand of that computer that you can flip the screen…. i can’t find it? Does anybody knoes?

    Thanks! ^_^