Microsoft confirms Windows Phone 7.5 “Mango” will roll-out in next two weeks

By Tom Warren, on 21st Sep 11 5:08 pm with 72 Comments

Windows Phone Mango

Microsoft revealed on Wednesday that the company plans to issue its Windows Phone 7.5 update to existing devices in the next two weeks.

Squashing rumours and speculation, Microsoft’s general manager of customer experience engineering, Eric Hautala, revealed that the company is making “solid progress” on the Windows Phone 7.5 update. “We now expect to start rolling it out in the next week or two,” said Hautala in a blog post on Wednesday. “At that time, we’ll also refresh the Where’s My Phone Update? table to reflect the worldwide rollout status,” he added.

Microsoft warned users not to install leaked copies of Windows Phone 7.5. “Every Windows Phone will also receive software from the handset manufacturer,” explained Hautala. “Since your phone requires the proper firmware to function as designed, my advice is simple: steer clear of bootleg updates and homebrew tools.” Copies of Windows Phone 7.5 RTM builds have been made available for various devices over the past several weeks.

“I know you’re eager to get your hands on the next release of Windows Phone,” said Hautala. “Windows Phone is equally excited and eager to deliver it to you. Please hang on—we’re almost there.” Microsoft’s Windows Phone 7.5 “Mango” update includes over 500 new features. Microsoft has built in multitasking, Windows Live Messenger and Twitter support. Windows Phone 7.5 devices are now available in some countries with other devices and operators set to launch new handsets in the coming weeks.

  • http://twitter.com/teusje teusje

    Great! Mango-time!

  • Wayne_shutt

    at last i can taste that damn mango

  • Anonymous

    Dammit….Now I wish they had just kept quiet and left it to speculators.  Now the kid in me will be impatiently waiting as if these two weeks were like dying for next Christmas to come on December 26.

  • GP007

    FINALLY!  i CAN’T WAIT ANYMORE!!

  • Anonymous

    Been using Mango for months through developers license.  It’s been pretty great but I look forward to apps finally taking advantage of multitasking.

  • Anonymous

    Please no more teasing with these announcements. Just release the friggin’ Mango already!

  • Anonymous

    They should have done like Apple, be ultra-secretive and just one day *BAM* it’s released. Then have an executive do a keynote announcing – “this changes everything all over again”.

    • Joe_HTH

      News stories are reporting Apple Event on Oct 4…  iPhone5 news will crush any news about mango release, it is just like MS go out of their way to make sure they do not get any positive PR with WP7.  It going to be just like bing, MS is going to have to lose a billion dollars a quarter just to keep this product alive.  :(

    • Anonymous

      Actually I’m thinking now that it’s better to announce a week after the iPhone 5 launch.

    • Guest

      The media fallout from iPhone 5 and whatever lower-cost 3GS or 4 model they announce will go on for weeks if not months, good or bad.

    • Anonymous

      So MSFT is better off just releasing Mango and market the hell out of it. Screw the iPhone RDF.

    • Guest

      Exactly. MS is now a niche player in mobile. They’re not even playing for #1. They’re just trying to be a credible #3. Just like Apple in 2000 had no chance of a Mac OS release being heard against a Windows one but plugged away anyway, MS has to do the same.

    • Tuxplorer

      crApple’s Mac OS X has just 5% market share. Windows has 90% market share. LOL

    • Guest

      What’s their share of PC OEM profits? But thanks for missing the point entirely.

    • Tuxplorer

      Share of PC OEM profits? 1%. Market share of Safari? 1%. Market share of IE? 50%. LOL.

    • Joe_HTH

      My point exactly, the job of product management is to time introductions in a way that maximize your marketing budget, trying to go head to head with Apple is like like driving a Beetle and playing chicken with a freight train.   Pointing out this fact is not negative but strategic, and saying MS has did a piss poor job at marketing WP7 up to now is negative either, it is realistic.    

    • Guest

      I imagine they’ll try and get in front of that. But it’s not like it would make a lot of difference. There isn’t going to be some magical point where 7.5 gets announced and people go “ahh”. WInning in mobile, especially now that MS has let itself get so far behind, is going to be a long slow slog of customer education hopefully augmented by some good hardware choices. It will takes years. Against that backdrop, this release or the iPhone5 announcement is really immaterial. They’re both just tactical developments in a longer term war.

    • Anonymous

      The fundamental mistake was releasing a half-baked OS on half-baked hardware. You can’t market crap, which is why they didn’t. Now that Mango is coming out on super hardware like Nokia, it’s time to carpet-bomb the airwaves!

    • Joe_HTH

      I could not agree with you more, if MS would have held off with WP7 until mango was ready it would have had a real positive impact and hit the ground running but instead Ballmer forced it out and try to BS everyone to keeps investors from turn on him  and think he had a real strategy to combat Android and Apple.  Up to now the WP7 strategy has been more about making Ballmer look successful rather then making WP7 successful.

    • Anonymous

      OTOH, if Microsoft had nothing to this point with WP7 investors would have declared MSFT dead & buried. Releasing half-baked WP7 was to keep MSFT “in the game”. Now they can score a touchdown.

    • Guest

      If MS had held off until Mango they would have been out of the mobile business, period. Nokia would have gone with Android and it would have been game over. The real mistake was wasting more than two years in denial with WM before deciding to throw it away and start over with new developers and new management.

    • Anonymous

      Microsoft should have thrown away WM back in early 2008. Imagine where they’d be now…

    • NFLfool

      ArrowSmith, YES but Nokia has to produce a great high end phones not just the same cheap crap that the other companies are trying to give us. 

    • Anonymous

      Believe me Nokia’s high-end WP7 superphone will be right up there with the iPhone and Samsung Galaxy SII, without looking like them.

    • Guest

      Please change you alias to negative nelly, consistent with your comments.

    • http://pulse.yahoo.com/_ZVPGBE3RRKK6FH33WPUFOWFJYQ Just Visiting

      @Joe-HTH…It.Does.Not.Matter! Mango, Tango, Apollo, whatever….APPLE will ALWAYS be in the news on blogs, newspapers, MSNBC, CNBC, Fox, stateside, worldwide, the constellations!

      The iPhone has been speculated upon for months – no product yet, yet STILL ‘in the news’. Nothing is going to outshine, from a news coverage perspective, the iPhone. It’s just that simple.

      Mango will be fine; however, in my opinion, unless there is some ‘new and shiny’ on the shelves with Mango already installed (i.e. Titan, Samsung Focus S, etc.) then Mango will be just an update for current users – that’s not a bad thing, but new devices are needed STAT, along with some cool adverts, to peak interest in those sitting on the fence.

    • Matthewmsft

      Interestingly enough, MSNBC is partially owned by MS :P

    • Kr0nyxx

      I was thinking this earlier today. They needed to release this around September 1 or 15th as speculated. Now, with the Apple Event, the Mango update will not be as large to some consumers Microsoft could have geared more their way or have a headstart on marketing!

    • Guest

      That’s works for Apple because they have a legion of itards like yourself who will actually believe it. MS’s base tends to not be swayed by vacuous and over used marketing slogans.

    • http://www.gadgeterija.net Denis Jelec

      Immature reply.

    • Anonymous

      No, an immature reply would be something you’ve just pulled. You don’t even have a reason why you think it’s immature. It’s good to have an opinion but no one really listen to an opinion without basis. It just turns into bullshit and you just turn into an arse.

      I do think apple is doing a pretty good job with their ads and promotion but it only works for the general consumer who easily gets carried away with how shinny a product is. Windows users prefer spec sheets.

    • http://www.gadgeterija.net Denis Jelec

      Come to think of it, the whole block of text ought to contain a *single* argument. Yet it does not.

      Reason? Whenever I read something similar to “itards”, one must question “maturity”. It is not a matter of opinion, but common sense. Mind for another take on? Worst thing is that you can’t find anything wrong with such comment.

      I don’t care for what Apple’s doing or anything in this context. I marked his comment as immature. It still stands. (With new reply, even more.)

    • Guest

      FO. Better?

    • http://www.gadgeterija.net Denis Jelec

      Absolutely brilliant. Yet another trolling/immature anonymous on the web. Spiffy.

    • Anonymous

      Dude… 

    • BigChiefSmokem

      Yeah you got trolled… and I just got trolled as I type this!

      Damn you ArrowSmith, lol i get it now like the band

    • Anonymous

      well it would be nice, but you know people would be like “omg… i want my update now bla bla”… “i want respect and transparency bla bla”

      they wanted a date? now they know more or less when. if they dont get it in 2 weeks they can be angry all they want xD before no… like these people who were mad about 15th just because it was a rumor and they behave like someone from Microsoft said sept 15th.

    • Joe_HTH

      yes but it is only and update so we are only talking about a couple of million phones that to be honest is mostly hard core Microsoft loyalist like me.  While we will moan and complain we are not going anywhere we put up with it.   

      The question is this going to be their ongoing behavior or will they start managing this platform with some expertise and professionalism.   MS has to understand they are not in a market where they have 95% share but 1% which because the average mainstream buyer will not put up with it like they did with early years of Windows.  

      Like Bill Buxton of Microsoft Research state that Apple is great at curating the customer experience.  It is something that MS has to learn if WP7 ever going to start selling.   

    • Guest

      Great post.  The only thing wrong with WP7 is Microsoft. :(

  • Paul

    “At that time, we’ll also refresh the Where’s My Phone Update? table to reflect the worldwide rollout status,”

    Finally doing what they should have done from day 1: let everyone know the update is released and then make carrier ineptitude or efficiency visible. Gee, I wonder how much faster the carriers will get through their testing now?

    • AndyD

      Most of the carriers will be so busy selling new iPhone they will but the mango update on the back shelf… much like they did with the WP7 phone in the store.  :(

    • Syrious

      its a shame we have to put up with this from the carriers, Sprint still only carries 1 WP7 device. ONE!?  Obviosuly the carriers are not being pushed/endorsed enough. WP7=hot shit  iPhone=who cares.

    • Anonymous

      How about calling out Verizon, the largest operator in the US, for only having one device.  My brother keeps waiting patiently for better WP devices from them, but I keep telling him to give up and switch to AT&T.  I liked Verizon 2 years ago, but they have become rather arrogant on pricing and their hostility to WP was the last straw.  The difference between their network and AT&T isn’t enough for me to put up with crap.  I bet Spring will get newer WP models before Verizon does.

    • Guest

      Blaming the Verizon or any other carrier for the lack of success we are having with WP7 it ignorant.   Put the blame where it is warranted. with MS and its inability to market a great OS successfully.  From crappy introduction Ads, to bad first update they have consistently over promised and under delivered, and sadly it looks like they are still doing it.  

    • Anonymous

      er.. isn’t it the OEMs duty to have liasons with carriers to sell their phones to them?

    • Guest

      er,,,, isn’t the duty of MS to create a demand for the OS?

    • http://www.gamerelatedblog.com/ StriderNo9

      I’ll say this. The lack of good devices and choices falls on the carriers feet. Having only one device is Sprint and Verizon’s fault.

    • Anonymous

      It’s MSFT’s fault. They have to design & build their own device. Apple left nothing to chance with the iPhone and look where they are now. MSFT refuses to learn any lessons.

    • Guest

      It’s not at all a certainty that a MS-designed device would be more successful. See Kin, or even Zune.

      MS’s primary business model is to supply OEMs. It has served them well over the years. The model is facing some challenges currently, but as was shown with Android and how quickly it caught up to and passed iPhone, it’s still a very powerful model for winning share.

      MS just too far too long to respond and now faces a very large challenge to build awareness and buying interest. Nokia should help a lot when it comes on stream, at least outside North America. How MS will change its prospects in the latter market is still not defined.

    • http://www.gamerelatedblog.com/ StriderNo9

      While I would like to see MS made phone, as the situation is now, its the carriers that design the phones they want to carry and they are being VERY cheap with specs and quality.

    • Anonymous

      The problem is that the iPhone is cool. There was a recent survey that indicated 37% of iPhone users don’t even use the “smartphone” capabilities.  It’s a $30/month “cool” tax and people are willing to pay it.

    • Guest

      Do carriers or retailers really sell? Seems to be that they mostly respond to demand. It’s MS’s  and Nokia’s job to build that demand.

    • Anonymous

      They are just “announcing” the i-phone 5…..the parts are made… but the product (won’t) roll-out this Year….Mango will do just fine, Already running it on my DVP and “loving it more everyday”….”it just makes dealing with life “SO FLUID” the multitasking becomes “the way you do things” and I would never choose the other “fruit phone” or “andro-pos” after using “MANGO”

    • Guest

      Mango is a “fruit”

    • http://www.facebook.com/davidwixom David Wixom

      They had that page for the NoDo update as well…

      Also, many carriers are done with testing, it was released to manufacturers quite a while ago, a few months if memory serves. Chances are AT&T will have it ready for release on day one.

    • M_Lyons10

      Most of the carriers have already gone through testing.  And it didn’t matter with NoDo, that was clearly the carriers and Microsoft still took the brunt of consumer blame.  So, they might as well do it this way.  And it’s shipping on time at that.  I say good job Microsoft.

  • http://pulse.yahoo.com/_ZVPGBE3RRKK6FH33WPUFOWFJYQ Just Visiting

    Hope everyone will stop complaining about ‘transparency’, ‘respecting the user base’, blah blah blah. 

    At the end of the day, even though Microsoft will give the green light on the Mango release, those who are tied to a carrier STILL have to wait for their carrier to schedule the rollout, so it really makes no sense to be impatient about this.  You’re just going to have to wait!

    • Guest

      Part of announcing this now is probably a shot over the bow for carriers saying “You’d better get on this or else you’re going to publicly embarrassed”.

  • http://www.mainstreetchatham.com/ JimmyFal

    Thank god, now I can stop getting banned from angry posts, on other sites of course…

  • Aa

    as this tiger is coming out of the cage for a so long time…………the interest is wanning, if i were microsoft i would not keep saying “Its coming” for 3 ~ 6 months, considering the market position of WindowsPhone(regardless of however good it is).

    This tease is only working for people who already bought a WP7, and love it(like me); but new buyer only cares when he sees it live, and not on teasers.

    • Aa

      some of my friends are already asking: “Is it not out yet, have been hearing that for ages”. As i mentioned earlier in another post, October might be of iPhone5 month, considering how much of press is of Apple fanbois; so i don’t understand the reason behind waiting for October.

      Hope Nokia already thought about this.

  • MUAHAA

    ANDROID!

    • Anonymous

      Just because Android is “open” doesn’t mean you need to be “open” about your stupidity to us by posting that.

  • OMG55

    ArrowSmith appears to be an iCheerleader. I wish “she” would just to and play in the iforums if all “she” is going to do here is talk about the iphone. While I respect that everyone has the right to visit this site, I also get the meaning of its title “Winrumors” – Contains information and news related to MSFT windows computers, devices, etc. This type of behavior is typical of egotistical maniacs (iFools). Window users respect others and “Stay Out of Their Forums”, also known as being civil.

    • Anonymous

      I thought ArrowSmith was making a valid point about MS marketing skills.  MS products are great, but lets face it, they face a gigantic handicap in public perception/attention.  When I think of MS marketing skills, I think of the hundred million dollars wasted on those incomprehensible Seinfeld commercials.  MS needs some marketing genius to come along if they are going to overcome the iBias in the media.

    • Anonymous

      There is no overcoming the iBias.

    • Guest

      He is one day. Then the next say he’s a MS fanboy. Then the next he hates everything MS. Frankly he’s so mercurial that his opinion is really worthless. He’s background noise. But harmless enough, at least here. At home he’s probably armed and wearing a tinfoil hat.

  • http://twitter.com/Pieter_Kroon Pieter Kroon

    The next two weeks? OMG, what a time indication… I would be absolutely furious if it wasn’t within those two weeks… Anyway, Samsung, LG… guys? Announce your phones already… ;-)

  • http://pulse.yahoo.com/_VBJ4XGUEOMGGDFA6KXLV26OLUU Roberto Cruz

    This is Microsoft weakest point on WP7. The updates!

    • Anonymous

      Hopefully, only “the update” will be the weakest point on WP7 (referring to NoDo). Fingers crossed for a smooth Mango rollout.

  • JOEY3

    Lets go turn by turn navigation for free! Cant wait for Mangoo! Ahh! and BTW there’s this cool video I found on youtube and lets just say WINDOWS PHONE wins in the video, but bad news. the dislikes are overtaking the likes. take a guess who disliked. Click Like for Windows Phone! heres the link:  http://www.youtube.com/watch?v=8pQiyfPxgAs

  • http://twitter.com/Polychromenz Tony Gorham

    as per @aarondotnet:twitter  been using it for a while as dev. Cant wait for proper version with updated HTC drivers as it has been rather unstable for me on my Mozart.

    I still dont get why carriers need to test phones when I buy mine from another country to get the phone I want. Also, surley the phone stuff is in a seperate layer that doesnt change when the add twitter to contacts so why retest the phone layer? MS need to get that isolation right then they can certify that the phone stuff is unchanged and doesnt need retesting – or am I being too dumb/smart for my own good?