Microsoft revealed on Thursday that it plans to take a tougher stance on bulk publishing of Windows Phone apps.
The Windows Phone Marketplace is growing week by week and recently passed 30,000 applications. The software giant’s Marketplace of mobile apps is on fire as it approaches a year on the market. Unfortunately with success comes troubles. Microsot has witnessed spikes in what it calls bulk app publishing. The practice is used by Windows Phone developers to fill up the “new” tab of the Marketplace with a large number of similar apps in a single day.
Microsoft originally took action in June after it discovered the practice. The company limited the amount of apps to 20 per day per developer that could be certified through its development process. The change in process helped but Microsoft admitted that they’re still seeing reports of bulk publishing. “We are again observing a small number of developers publishing apps in bulk,” said Microsoft’s Todd Brix in a blog post on Thursday. Microsoft’s answer is to limit the number of apps that can be published in a single day to 10. “This means that no more than 10 apps by the same developer will be certified per day (down from 20),” explained Brix.
Microsoft is also planning to monitor the number of apps that are published, not just certified, in a given day to correct instances where the 10 app limit is exceeded. “This may include the unpublishing of apps, and in extreme cases, temporary or permanent suspension of an offending developer’s Marketplace credentials,” said Brix. Microsoft hopes that the new policy will result in a fair, transparent and responsive certification process. “We will regularly assess our own policies and practices to help ensure that our certification and merchandising efforts deliver the best experience in the industry so that your apps can thrive in a safe, reliable and convenient marketplace,” added Brix.
The Marketplace 10 apps per day limit will start from Friday September 30.