Microsoft revealed on Friday that it plans to limit the number of apps a developer can get certified to 20 a day.
The move follows criticism that Microsoft is simply bumping up its Marketplace numbers by allowing application developers to “spam” the Marketplace with multiple versions of their apps. “We are reaching out to the companies who most recently published a large number of apps with similar functionality in a short period of time,” said Microsoft’s Todd Brix. “We’re offering to work with these developers to explore how they can better take advantage of the Windows Phone platform to improve the functionality of their apps and reduce the need for large numbers of similar apps.”
At the same time, Microsoft revealed that they are imposing a limit, effective immediately, that will stop publishers crowing out other apps in the Marketplace. The limit will be set to 20 apps per day per developer for certification. “Developers creating a large number of apps can still submit all of them for certification,” said Brix. “They will be certified at a maximum rate of 20 per day rather than all at once.”
Microsoft has taken the steps to stop its popular “New” Marketplace list being flooded with similar applications, pushing out other new apps. Microsoft calls the process bulk publishing. “While these apps meet our certification requirements and give consumers a wider selection of content, we’re also finding that publishing them in bulk degrades our customers’ experience,” said Brix.
Micrsosoft’s Windows Phone Marketplace recently passed 20,000 applications, thanks in part to a number of duplicate apps. The Windows Phone 7 Marketplace has taken 219 days to reach 20,000 apps since launch. Apple’s iPhone App Store took 215 days and Google’s Android store took 419 days.