Microsoft revealed its latest “it’s a great time to be a family” commercial on Tuesday.
The latest advert features family members meeting a baby for the first time. A relative passes around a Windows 7 laptop to each family member so they can “meet” the baby. The commercial demonstrates Microsoft’s Windows Live video chat, part of a software package available for Windows 7. The advert feels similar to Apple’s “Meet her” FaceTime commercial, which aired last year on TV. Microsoft’s take on the video introduction of a new baby is a more comic family feel. The baby in Microsoft’s advert ends up in grandpa’s hands and begins to scream at the end of the commercial.
Microsoft’s “baby” TV commercial is the latest in a new ad campaign that aims to demonstrate Microsoft’s broad product portfolio and the integration across Windows, Windows Phone and Office. The first 30 second spots aired last month across the world. The concept has been put together by Crispin Porter & Bogusky, the agency responsible for launching Microsoft’s Windows Phone operating system. Microsoft aired three similar spots in October and two more earlier this month. The first two failed to impress the majority of WinRumors readers, however the third and fourth faired better in our comments section.
Microsoft isn’t declaring how much it’s spending on the new campaign but the company spent $926.3 million in 2010 on advertising. $400 million of that was spent on Microsoft’s brand, more than $100 million behind Bing and nearly $60 million for Xbox. Microsoft has executed a number of advertising campaigns over the years. Most recently, the company has been building Windows PC stores in consumers houses to highlight a “collection” of new Windows-powered devices. The commercials will run in 35 countries worldwide to focus on Microsoft’s consumer products.
Thanks to WinRumors reader Stephen Floyd for the news tip