Microsoft has decided to chalk the streets of New York City for the U.S. Windows Phone 7 launch.
Pavements around New York City have been chalked to advertise a Katy Perry concert that Microsoft is sponsoring as part of the U.S. Windows Phone 7 launch on November 8. People can win tickets by visiting AT&T stores in New York City. Microsoft is also supporting a Maroon 5 gig in San Francisco where it will be holding out free tickets at participating AT&T stores there.
Microsoft launched its Windows Phone 7 devices in the UK, Europe, Australia and New Zealand on October 21. The software giant is planning to launch devices on November 8 in the United States. AT&T confirmed earlier this week that it will not be taking pre-orders for Windows Phone 7 devices. Microsoft has refused to comment on carriers plans and neither company has offered a full explanation for the lack of pre-orders.
Morgan Stanley analysts expect Microsoft to sell between 3.5 million and 4 million Windows Phone 7 devices during the fourth quarter. Microsoft is also expected to shift another 1.5 million of its older Windows Mobile based phones during the quarter.