Microsoft is showcasing more than 130 new Windows based devices at this year’s Computex trade show.
The software giant’s booth at the Computex tradeshow contains nearly 100 PCs that are either available immediately or soon to be released. The company has ultraportables, notebooks, secure buiness laptops, high-performance notebooks and gaming rigs on display. Microsoft also has a range of PCs, phones, servers, TVs and handheld devices.
“Investments in new technologies that simplify experiences and improve the way we interact with devices remain a Microsoft priority,” said Steven Guggenheimer, corporate vice president of Microsoft’s OEM Division, addressing COMPUTEX attendees. “Natural user interface (NUI) technologies and rich cloud services built into the Windows platforms help deliver immersive experiences to customers, and enable countless new business opportunities for our device partners.”
Microsoft’s fully fledged PC demos come at a time when the company is focussed on surfacing new Windows 7 PCs to current PC owners. The company kicked off a new advertising campaign last month as part of the “I’m a PC” range of commercials. Microsoft’s latest commercial features Julie, a Windows 7 skeptic who isn’t convinced she needs a new PC. Julie is part of a new Microsoft Windows advertising campaign aimed at consumers who own previous versions of Windows. The company is also offering students a free Xbox with a new PC and is asking businesses to “consumerize” their IT organization.
Microsoft’s latest campaign coincides with a slowdown of PC sales. Market research firm IDC released its latest Worldwide Quarterly PC tracker results in April. IDC says global PC shipments declined 3.2% during the first quarter of 2011, compared to the same period last year. IDC originally forecast a 1.5% growth in shipments. “A spike in fuel and commodity prices and the disruptions in Japan added to the mix, further dampening a market struggling to maintain momentum,” says IDC.