Hotmail introduces its latest anti-spam feature – Aliases

By Tom Warren, on 4th Feb 11 11:20 am with 10 Comments

Microsoft revealed its latest anti-spam feature for Hotmail on Thursday.

Aliases allow users to simply create another email address that directs mail into their existing mailboxes. The feature works by filtering all mail for that particular alias into a folder within a users mailbox.

Microsoft says the feature will be used by consumers who don’t wish to give out their real email address due to spam fears. Dharmesh Mehta described the feature in a company blog post on Thursday:

“Let’s say you’re in the market for a new car. There are a bunch of websites that will email you price quotes, sales alerts, etc. During your car search, these messages are helpful, but once you’re done, they become clutter that can be difficult to stop. By using an alias on these websites instead of your main email address, you can avoid this. And when you’re done, just turn the alias off, ensuring future unwanted messages that are sent to that alias don’t land in your inbox.”

Microsoft says it will allow users to add up to five aliases per year to their Hotmail account, up to fifteen aliases in total, all designed to make it a lot easier to organize different types of email and persona’s in one Hotmail inbox without having to give out your primary email address if you don’t want to.

Hotmail Aliases

  • Bnlf

    best feature so far. now i can just use a fake address to register in random sites and then just wipe it and make another alias. =]

    • Tom W

      Yup, very handy :)

  • GP007

    Sweet! Good job MS.

  • Manish

    great feature

  • El Guido

    Shame it’s only arrived in 2011. My old housemate used to pay 5USD per year for unlimited disposable addresses with Yahoo in ~2005

  • Misak Ghazaryan

    wow, its like mailinator but wont be blocked from any sites because its hotmail, thats a good feature. well i could have used this earlier as i have heaps of sites sending me spam. good to see microsoft really has their eye on the ball here :)

  • Tom W

    The figure is basically like owning your own domain. I personally use to filter out crapmail and check to see which site shared my address.

  • Leonardo Pavía

    Revolutionary idea (created by Yahoo a long time ago)…..

  • Leonardo Pavía

    Seems like we are losing the fight against SPAM….. Create more addresses to avoid it….

  • Aethec

    Uh…great? Gmail can do that already…just use a + like this: and then set up a filter.