Microsoft has started to advertise its Bing and Facebook integration.

The software giant has created two adverts that highlight the social aspects of Bing’s close Facebook integration. The two commercials feature friends and the tagline “Bing and decide, with your friends.” Bing enabled a broad Facebook “like” feature earlier this week. Users can now receive personalised search results based on recommendations from their Facebook friends. The feature allows users to narrow down their search choices based on what their friends like.

In other Bing news, Microsoft’s Director of Search claims that traditional search, like Google, is failing. Stefan Weitz believes Google’s ten year old model doesn’t work well today. “Search itself hasn’t changed fundamentally in the past 12 years,” he said. “Traditional search is failing. The standard notion of search … looking at the texts in the page, the backlinks, all that stuff doesn’t work anymore.” Bing has slowly been gaining market share in the U.S. market recently. The software giant’s “decision engine” now has 14.1% U.S. market share compared to Google’s 65.4% according to data from comScore. Bing grew faster in October than Google and has continued to rise recently. Bing reached an all time high of 11.8% market share in November but has improved upon the figure between December and April.