Microsoft has kicked started its own marketing efforts for Windows Phone in India.
The software giant has created an “I love you guys” Windows Phone site to highlight Windows Phone and the “people first” message. The site allows users to connect their Facebook friends and organize parties, movies and even trips to Cancun. The marketing effort is part of Microsoft’s recent launch of Windows Phone 7.5 devices in India.
Microsoft unveiled the HTC Radar, Samsung Omnia W and Acer Allegro during a special Windows Phone launch event in new Delhi during October. Each device includes access to specially localized applications specific to the Indian market. Microsoft also expanded its Windows Phone Marketplace to India in October as part of the launch. Windows Phone users in India are now able to purchase apps and games in the Windows Phone Marketplace. Previously, Indian Windows Phone users have been limited to international marketplaces to obtain applications.