Microsoft has rejected and blocked an application from the Windows Phone 7 Marketplace.
The software giant approved the application “Imagewind” in mid-March but decided last week that changes were required after the developer submitted an update. Imagewind displayed the latest photos from around the world via Twitter and updated on a near-live basis. Microsoft’s Marketplace policy team sent the following notice to app developer Roger Peters:
Imagewind – app unpublish request
[..] While the images shown are dynamic, per your app’s disclaimer, a portion of the images’ content is too graphic for the app to be permissible in Marketplace. In order to be permissible, there would need to be a content filter before surfacing images since users are not querying a specific type of image and are rather pushed to them.
Given this, we ask that you unpublish your app within one business day until you are able to modify your application to comply with the certification guidelines.[..]
Thank you for your understanding in the matter, and we will hope to see an updated version soon.
Windows Phone Marketplace Policy team
Peters originally had a grace period to allow Microsoft’s Director of Developer Experience for Windows Phone, Brandon Watson, to investigate. Watson stepped in via Twitter after promising to “follow up” with the Marketplace team. Unfortunately, despite further review the Marketplace policy team are sticking to their original decision and removed Imagewind from the Marketplace on Friday. “I only got about 60 minutes of notice to remove it myself,” says Peters, “so it was removed for me” at 8PM EST on Friday April 1. “For what it is worth, I still haven’t been contacted by Brandon Watson, so I don’t really have any more insight as to if I have any further options here,” added Peters.
Peters now hopes that Microsoft’s Marketplace regulations will change. “Perhaps most disappointing is that it could have been released in the iOS or Android marketplaces,” says Peters. The application has been removed from the Marketplace but developers can side-load the application from imagewind.net. “I guess now I’ll start the journey of getting Imagewind on other mobile devices,” says Peters.