Microsoft pokes fun at VMware with “VMlimited man” video

By Tom Warren, on 29th Aug 11 12:38 pm with 54 Comments

Microsoft launched a new marketing campaign on Monday aimed at VMware.

VMware kicks off its VMworld in Las Vegas on Monday and Microsoft wants to remind businesses of the benefits of its solutions. The software giant has created a “VMlimited” mini-site that features Tad the VMlimited sales man. With lines like “I’m a virt guy, it’s all I know, it’s all I wanna know” and “he’s the plan that wants to sell you an outdated IT plan, from the back of a van,” Microsoft’s attack is a comic dig at a big competitor.

Microsoft claims that VMware is “stuck in the past” with its cloud offerings. The marketing campaign is designed to highlight the benefits of Microsoft’s products and services says Microsoft’s communications chief Frank Shaw. “We’ve been having some fun and taking a more pointed tone in some of our communications of late,” said Shaw in a blog post on Monday. “You can expect to see us continue to find ways to tell our story, on our own and against our competitors, especially where there is a gap between perception and facts, using ads, tweets, video, infographics, and, we hope, more than a dash of humor.”

Privately, Microsoft also created the “Gmail Man” video recently, poking fun at Google’s Gmail service. The video was designed to be internal only but leaked onto the web late last month. Microsoft aired it at an internal MGX conference on July 20, depicting a “Gmail Man” who pokes his nose in your business. With Microsoft’s promise of further competitor campaigns in the future, expect to see even more humor from the company.

  • Knano

    Love it!

  • http://www.facebook.com/people/Pedro-Roque/100000194503830 Pedro Roque

    I’m loving this new Microsoft, much more willing to fight their competitors.

    Do you believe this has something to do with the fact that they no longer are under the DOJ watch?

    • Frylockns86

      Agreed. They’re testing the waters for sure.

    • rsgx

      Let hope this type of advertising spills over into their other departments.

      *cough* WP7 *cough*

    • http://www.facebook.com/people/Pedro-Roque/100000194503830 Pedro Roque

      One thing’s for sure. At least in europe, carriers will no longer be able to ignore WP7. You can’t imagine the sort of power the Nokia brand has in here.

    • rsgx

      I know, I live in the UK.

      Next stop, HTC on ebay and Nokia WP7

    • rsgx

      Let hope this type of advertising spills over into their other departments.

      *cough* WP7 *cough*

    • Guest

      No. I think it has to do with the fact that they’ve been getting their ass kicked in new markets for a very long time. When it was only affecting the stock they didn’t appear to be too concerned. But now that it’s affecting their growth and future (e.g. tablets hurting PC sales) they seem to be slowly waking up from their decade long slumber.

    • http://www.facebook.com/people/Pedro-Roque/100000194503830 Pedro Roque

      Yes, yes, they are doomed. I’m sure the record year for microsoft was just the last gasp of the giant. By next month, everyone will be using tablets and phones, both for playing and for work, and MS will disapear, right????

    • Guest

      Not doomed, but they now face some significant future challenges, not the least of which will be how to keep growing.  That record year last year represented about 10% growth, with Windows declining for two consecutive quarters (which had never happened before). This year will be even less; maybe just 5% or less. To put that in context, Apple is a larger company and growing at 70%+.

      In this specific area, MS let EMC take the lead in OS virtualization. Indeed, MS didn’t even begin to complete against VMware seriously until a decade after it was founded. Now think about how f’n stupid that was.

      So again, I think the reason you’re seeing a more aggressive MS is because they’ve finally realized that their future isn’t assured and they’re actually vulnerable. It’s ridiculous it had to take this long, but better late than never.

    • Guest

      Not doomed, but they now face some significant future challenges, not the least of which will be how to keep growing.  That record year last year represented about 10% growth, with Windows declining for two consecutive quarters (which had never happened before). This year will be even less; maybe just 5% or less. To put that in context, Apple is a larger company and growing at 70%+.

      In this specific area, MS let EMC take the lead in OS virtualization. Indeed, MS didn’t even begin to complete against VMware seriously until a decade after it was founded. Now think about how f’n stupid that was.

      So again, I think the reason you’re seeing a more aggressive MS is because they’ve finally realized that their future isn’t assured and they’re actually vulnerable. It’s ridiculous it had to take this long, but better late than never.

    • http://www.facebook.com/people/Pedro-Roque/100000194503830 Pedro Roque

      Yes, yes, they are doomed. I’m sure the record year for microsoft was just the last gasp of the giant. By next month, everyone will be using tablets and phones, both for playing and for work, and MS will disapear, right????

    • Anonymous

      I think the fact they are once again bundling explorer as the core engine for UI in wnidows 8 is the result of not being under the DOJ leash. We may also finally see .net and SL baked into windows as they should have been.

  • Anonymous

    Haha! Very cheeky and funny.

    I’m not sure at all about VMware’s cloud services, but I use VMware’s ‘Workstation’ software every day in my job and I must say it’s actually quite good – especially compared to Microsofts virtual machine offerings, which I admittedly have not looked at in a while.

    • http://twitter.com/PeterKremzar Peter Kremzar

      Well I did a test because there is so many people on VMware. Including me. I mean that was in the past. I compared VMware workstation vs. Virtual PC. I had the same instalation on both. The Virtual PC instalation was converted from the VMware instalation. I was building the same C# application in Visual Studio. The build times of the Virtual PC were between 1/3 to 1/2 of the VMware. Now I use Virtual PC.

    • Guest

      VMware’s main advantages are in the enterprise and on the server, not on the desktop.

  • JustPassingThru

    LOLz.. NiCE one MS..!! :-D

  • JustPassingThru

    LOLz.. NiCE one MS..!! :-D

  • Andrew

    Now if MS could put that kind of creativity and awareness into their marketing, that would be something.

    • Guest

      PR is part of marketing.

    • Guest

      PR is part of marketing.

    • Anonymous

      agreed. MSFT marketing is the world’s gold standard in bad.

  • Noone

    Why do MS waste their oney making videos like this. Can’t they spend their time better and produce new products and solve bugs rather than wasting their money on this type of thing?

    • Knano

      Get a sense of humour.

    • Anonymous

      ehm maybe because its a big company? windows, office, windows phone, xbox developers and whatever they do for the software, dont make the videos?
      The guys keep working, they dont stop because microsoft is making funny videos. so its not they wont solve a bug or miss a windows 8 feature because of this video.  

    • Aaron

      Are you suggesting that MS had all of their software developers and researchers drop everything they were doing so they could work on this video?  I believe most companies have marketing departments that are separate from their development and research departments.  I could be wrong though since you sound like an expert.

    • Anonymous

      You seem to underestimate their size, they can afford to make these videos and produce new products. Its not like the engineers are making these.

    • Anonymous

      You seem to underestimate their size, they can afford to make these videos and produce new products. Its not like the engineers are making these.

  • http://nowhitenoise.com Michael Collado

    Obviously, the best part of this video is the mustache mug. Where can I buy one of those? :D

  • http://nowhitenoise.com Michael Collado

    Obviously, the best part of this video is the mustache mug. Where can I buy one of those? :D

  • http://openid.tomservo.eu/ Tom Servo

    Stones in a glass house. Microsoft’s virtualization solutions are asstastic on a technical level, and only really useful if you want to virtualize Windows, certain versions only at that.

    • Aaron

      Can you give some specifics instead of a general “asstastic”?  I’m not saying you are wrong since I have only used virtual machines on a limited basis.  So I don’t have much experience.  So it would be nice to know exactly what is bad about Microsoft’s solution compared to the competition.

    • Aaron

      Can you give some specifics instead of a general “asstastic”?  I’m not saying you are wrong since I have only used virtual machines on a limited basis.  So I don’t have much experience.  So it would be nice to know exactly what is bad about Microsoft’s solution compared to the competition.

    • Guest

      Of course he can’t. Look at his comment history. He’s a drive by puker.

    • http://www.appatic.com Avatar X

      While your comment is just mild trolling. You do deserve a special commendation for the term “asstastic”. That is i dare to say…. fantastic. ;)

    • http://www.appatic.com Avatar X

      While your comment is just mild trolling. You do deserve a special commendation for the term “asstastic”. That is i dare to say…. fantastic. ;)

  • http://openid.tomservo.eu/ Tom Servo

    Stones in a glass house. Microsoft’s virtualization solutions are asstastic on a technical level, and only really useful if you want to virtualize Windows, certain versions only at that.

  • http://www.appatic.com Avatar X

    Loved it!  Also always nice to see Blake “Eternal TV tough guy” Gibbons in a Comedy Role for a change. 

  • Jinge

    Why are they not doing all that to push THEIR products officially instead of saying the others are bad unofficially??
    The video is really great and funny, I think they could really do something great by showing their products. New products, showing-the-future products is really something they have and could show to everybody. But they don’t… 
    I love this video, but still think they shouldn’t say VMWare are old and shit, because their workstation product have functionalities that HyperV doesn’t, great functionalities! Even if they are improving, they are still missing some things… (don’t know about the cloud)

    Go MS :) & Thanks for the movie !

  • Jinge

    Why are they not doing all that to push THEIR products officially instead of saying the others are bad unofficially??
    The video is really great and funny, I think they could really do something great by showing their products. New products, showing-the-future products is really something they have and could show to everybody. But they don’t… 
    I love this video, but still think they shouldn’t say VMWare are old and shit, because their workstation product have functionalities that HyperV doesn’t, great functionalities! Even if they are improving, they are still missing some things… (don’t know about the cloud)

    Go MS :) & Thanks for the movie !

  • Anonymous

    I like the video, its funny and i love the music!

  • Aaron

    Holy crap this is funny.  Why the heck can’t they use this talent in their consumer marketing?  They could have this mustache guy living in the past by using his iPhone with an outdated grid of static icons.

  • Anonymous

    now if they would hire these guys to make wp7 videos then maybe they will sell some.

  • Anonymous

    now if they would hire these guys to make wp7 videos then maybe they will sell some.

  • Guest

    Good to see MS grow some balls again, even if it’s half a decade too late. And like the “million dollar coffee mug”. Never heard about that one. Genius.

  • Tonious

    VMwploitation. Soo 70′s…..lol!

  • Tonious

    VMwploitation. Soo 70′s…..lol!

  • Tonious

    VMwploitation. Soo 70′s…..lol!

  • guesto

    Microsoft.  No longer just UR father’s computer company…

  • guesto

    Microsoft.  No longer just UR father’s computer company…

  • http://twitter.com/Translatethis27 Translatethis27

    I THINK MICROSOFT IS REAL SCARED

    • Guest

      Dra åt helvete

  • http://www.facebook.com/MoleKingQ Richard Clare

    Sooo VMware should let you interface with their competitor’s less sophisticated hypervisors, why? They should also charge different sized customers the same amount, so small restaurant business should pay as much as a multinational pharmaceutical, why? And you should be able to look deep inside your apps? Well if you’re running a Windows box then that’s Microsoft’s job. As for being in the past? Well if by that you mean VMware was doing years ago what Microsoft is just starting to do, then yes they’re from the past??!!! Also the seventies.

  • Guest

    Action of a big loser. The only thing they can do.