Microsoft has won a bumper 7 IDEA awards for design excellence.
The Industrial Designers Society of America handed out 7 awards to Microsoft during their annual International Design Excellence Awards (IDEA). Steve Clayton, Next at Microsoft blogger, labels the IDEA program as the “Oscars” of the design industry. 20 experts judge the awards and come from backgrounds in design consultancies, corporations and universities. Apple, Herman Miller and Frog Design have previously won awards in the past.
Here’s the list of awards:
- Windows Phone 7 – Microsoft’s latest mobile operating system won a gold award in the category of Interactive Product Experiences, silver in the Research category and bronze in Design Strategy.
- Arc Touch Mouse – Microsoft’s slick touch mouse won gold in the computer equipment category
- Microsoft KIN – Believe it or not, Microsoft’s failed teen phone project won two design awards. The KIN packaging scooped an award alongside the KIN One which was recognized in the category of communication.
- Microsoft Research Technology Heirlooms – Microsoft’s Research project into storing digital memories scooped an award too.
It’s interesting that Microsoft’s failed KIN project scooped a couple of design awards. The KIN was widely criticized in the media mainly due to its lack of features and pricing. Microsoft responded by canning the project and rolling out its fully fledged Windows Phone software.