Microsoft detailed more of its Windows Store plans for Windows 8 on Tuesday.
Windows chief Steven Sinofsky held a private event for developers in San Francisco on Tuesday afternoon. All Things Digital’s Ina Fried live blogged the event. Windows Web Services VP Antoine Leblond took to the stage first and promised a better opportunity for developers. “We’re going to give you a bigger bite of the apple,” he said, promising a better return than any other app store for developers. “It’s the biggest and most significant developer opportunity ever,” he added. Microsoft also talked up its trial mode for apps. The software maker allow Windows Phone developers to offer trials of apps which can then be converted into fully paid apps. Leblond demonstrated a trial of cut the rope being converted from trial to paid without the loss of a game save. “We’re super excited to have this app on Windows,” said Leblond.
Microsoft is also planning to localize the Windows Store in all the languages that Windows is localized in, around 100 different languages. The software maker will also provide payment options for 230 markets and the top 40 markets will have local pricing. Business models will be different to rivals said Leblond. “We’re going to take a different approach,” he said. Developers can take advantage of in-app purchases and trial apps features but they won’t be forced to. Microsoft will take 30% of app revenue until an app makes $25,000. The software maker will then take just 20% of sales after the $25,000 limit.
One of the more interesting aspects of the Store is the ability for websites to advertise their Windows 8 Metro application for download on their own site. Websites with an application will include a button for end users to launch or download the application. The launch surface will push the user straight into the Metro Windows Store experience and offer them the ability to download or trial the application. If the application is already installed then it will simply work as a launch surface for the existing app.
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