Microsoft reveals 2 million users of iOS 5 Hotmail, growing 100K each day

By Tom Warren, on 2nd Nov 11 9:27 pm with 47 Comments

Hotmail usage on iOS 5

Microsoft revealed on Wednesday that over 2 million Hotmail customers have enabled their account using Apple’s new iOS 5 add account feature.

Microsoft’s Windows Live chief, Chris Jones, revealed the statistics in a blog post on Wednesday. Microsoft added support for Exchange Active Sync on Hotmail last year and mobile devices have been taking advantage of the feature ever since. Apple never shipped an “add account” step for Hotmail on its original iOS software. iOS 5 introduced Hotmail into the default mail settings and over 2 million people have connected Hotmail to their iPhone and iPad devices. “Almost 100,000 new iOS 5 devices are being set up with Hotmail every day,” revealed Jones.

The timing of Microsoft’s stats comes just hours after Google released a Gmail application for iOS 5. Google was forced to pull the application following a major notifications bug. “The iOS app we launched today contained a bug with notifications,” said a Google spokesperson. “We have pulled the app to fix the problem. Sorry we messed up.” Microsoft seized the opportunity to remind people of Hotmail and Jones was quick to note that Hotmail on smartphones works across Windows Phone, Nokia, Android and BlackBerry devices. “So, whatever phone you have, it’s a great time to switch to Hotmail,” he added.

  • jonathan


    • the-hq

      I’m so proud of you!

  • Simon Andrews

    Gotta love opportunistic marketing, in the last paragraph. Gmail works just fine on iOS, and any device that supports IMAP or Exchange. The app just introduced a more Gmail-esque way to use the extra features Google offers. 

    The point of the article is interesting, though. 100,000 users being added every day is a whole lot of users.

    • Tom W

      Yup it is indeed. Just goes to show that people need simplicity to configure these kinds of services on their devices.

    • Anonymous

      Entering a username and password is always easier than looking up Exchange, IMAP and POP3 settings, even if you know what they are ( most people don’t )

  • Anonymous

    I use hotmail, yahoomail and gmail. its clear gmail is the leader here.. clean and easy UI .. same cannot be said of hotmail..

    • Lachlan C McLeod

      i dont use gmail or yahoomail so i cant comment on those but I find hotmail to be super quick and great for a desktop app.. I just wish they would make it so you could acually mend two hotmail accounts into 1 so you dont have to just have them “linked”.. I just am waiting for a metro redo of the site and to make it more like the wp7 app

    • J A

      I have all email services and Hotmail is my preferred for many reasons including ease of use and how all related services are accessible pretty easily both on my PC and WP; basically Exchange for consumers.

    • Anonymous

      Hotmail does everything I need it to. Been using it for 14 years and it hasn’t done me wrong.

      Gmail is freaking annoying. I’m forced to use it for school, and it loses half of the messages that is supposed to forward regardless of where I tell it to send those messages.

    • Anonymous

      Are you serious? I find the new Hotmail UI to be much cleaner and easier than Gmail.

    • Anonymous

      GMail was the leader for me a year or 2 back. But that was mainly for storage capacity online, now not so much. Today I took a look at the new Gmail UI and screamed in horror….

  • Wizard

    I gotta say that, Gmail was very good, I have upgraded to new Gmail, though it seems to work fast now, Hotmail is faster. I have not used Hotmail for long, but I have an account since 1998 (I guess). I have been using Gmail since 2005 and I felt that Gmail is much better during then.
    New Hotmail is Super Fast and compared to new Gmail UI Hotmail is much much better it just looks like Outlook. I pretty much like Hotmail.

    • WixosTrix

      I agree.  My first email was an AOL address back in the 90′s.  I never really liked Hotmail and fell in love with Gmail when I got mine in 2004.  I started using Hotmail as my primary as I was preparing for Windows Phone 7 to release and it is continuously getting better.  I do hope they Metrofy the interface soon.

  • lu0is

    Microsoft shouldn’t be celebrating anything with this info. They should be worried about 100k users per day confirming that they are using other platform that is from your worst competitor.

    • TroyGates

      Apple is far from Microsoft’s worst competitor. Apple is a hardware company and Microsoft is a software/services company. The two of them work together on a lot of products. Google is more of an adversary to Microsoft than Apple.

    • Guest

      Both are main competitors. Google is currently more of an enterprise threat. But Apple could change that at any point if they decided to once again focus on it.

    • Anonymous

      I have to disagree. I think Microsoft is smart to realize that they can’t win every battle, so it works to their favor to support various platforms with their services.

      Supporting other platforms gives Microsoft an opportunity to build relationships with customers, even if they don’t want to use their native platform.

    • Anonymous

      They weren’t that “smart” a few years ago, but now they are! :)

    • Anonymous

      Like Office running on a mac?  Microsoft promotes its operating systems, but it shouldn’t ignore users of other platforms to market their other products. That’s how to build brand loyalty and maybe those users will later decide to try WP.

    • Guest

      Yeah, but one of MS’s main problems is there is no “MS”. There’s just a bunch of mostly separate business units who all compete against each other for resources and even product mandates. So if you’re the Windows Live VP looking for something positive to put on your scorecard (because let’s face it, what else in Windows Live is going to make the list?) you can point to this, without mentioning the Gmail signups of course, which are probably far higher.

  • Lewis McCrary

    Nice timing with the gmail app having a bug.  Everything is going as planned.  **rubs hands together**

  • Shamir

    I originally started to use Hotmail as my first webmail back in 1998, still kept that account but I then moved on to Yahoo which had better graphics and an easier interface. Two years ago I opened up a Gmail account. I still use Yahoo as my primary email but with my new WP7 Mango phone I am increasing using my Hotmail account and now find the Hotmail/Windows Live/Skydrive ecosystem superior to both Yahoo and Gmail. I find Gmail too complicated and has way too many options. Right now I woould rate the Hotmail ecosystem #1, Yahoo # 2 and Gmail #3.

    • WixosTrix

      I agree about Gmail too many options, that was one of my main reasons for switching to Hotmail.  I feel Hotmail is the most consumer friendly while still having some pretty powerful enterprise options.  The Windows Live and SkyDrive integration is awesome. 

    • Anonymous

      I really want to transition to using all Live services. Once Hotmail is updated with categories, I’m going to start transitioning certain e-commerce notifications and use the Live calendar more. My goal is to be completely off Google services by this time next year. I’m sick of feeling at mercy to their sicko employees who spy on our content.

    • WixosTrix

      I understand, and if I could I would be doing the same thing.  The only thing is use everyday of Google’s is Reader and I still like Voice but barely use it anymore.  I’m hoping Microsoft will have something to counter it with Skype being integrated into their services in the future.

    • Guest

      No Live services for OS X, shill.

    • Alombelino

      I’m sure MS does the same thing, and I’m an MS fan.

    • Galileo Vieira

      Galileo from the Hotmail team here. Let me know if you need any help with the transition!

  • Anonymous

    I fail to see how this is good news for MSFT. It means iPhones are flying off the shelves instead of Windows Phone.

    • Anonymous

      No, it means more people who are using other platforms are choosing to use Microsoft’s services like Hotmail or Bing. There are a lot of iphones sold over the last five years and more of those users are using Hotmail. This article has nothing to do with current sales.

    • Anonymous

      Well, it does raise the question of how many upgraded to or bought new phones with iOS 5. Since that’s the *ONLY* version of iOS that comes with the option to add Hotmail… 

      ArrowSmith does have a point, to some extent.

    • GP007

      While the point is there, the other side of the coin is that these services then let users move over to other MS services and platforms like WP next time.   If you use Bing and Hotmail and Skydrive and XBL and Zune more and more then the temptation to have that tight integration on a phone will just grow.

    • Anonymous

      I’m sorry but in my opinion Bing and Hotmail are not going to convert people to WP.

      Sharepoint, Office 365 and other services might work better [at least for my clients].

      I’ve been using a WP7 Mango phone for a while now, it’s still too “early” in terms of maturity. iOS and Android is still ahead for now. WP7 has the best graphic design.

  • FreeSMS

    Gmail biggest feature back in 2004 or 2005 was 2.0 GB storage, since then yahoo and hotmail passed google on storage with yahoo mail offering unlimited space and hotmail offering more space out of the box and on top of that giving you 25 gigs on SkyDrive. I like Gmail label system but after using my old iPhone and now my WP7 emails clients as primary access to my emails, I find my self using hotmail more frequenly.

    • WixosTrix

      Hotmail also lets you send email attachments up to 10 GB

    • Anonymous

      Email attachments larger then 50MB are extremely impractical. What’s of more interest is having more capacity on SkyDrive.

    • WixosTrix

      I understand that, 10 GB would take for ever to upload even on very fast connections, I was just adding to the facts

    • GP007

      Which is why if you “attach” a file that’s on your skydrive and send that to a person, all they’re getting is a custom link to the file on skydrive so you’re not actually uploading or sending the same file through email.

    • Ahmadifx

      10GB are you serious :|

  • trashoner

    I don’t know if there is something i did wrong but I found Hotmail way easier to sync my calendars, email, and contacts than Gmail in my iPad. Is it me or Gmail doesn’t really shine in iOS?

    • Galileo Vieira

      We’ve implemented Exchange Active Sync on Hotmail, so you get all the goodness of push email, calendar and contacts sync to your devices. And with iOS5, we’re officially supported on the native email client, which uses EAS as well.

  • Anonymous

    Who cares whether Gmail is a few nanoseconds faster than Hotmail. Google reads every message you send or receive. Microsoft does not. Speed, UI details and storage are triffles in comparison.

    • Anonymous

      WoW!! That’s sad..

    • Guest

      I don’t find much of speed difference. And for me, at least, I hate the Gmail UI, particularly the new one which, depending on your background theme, is a nightmare to read.

  • GP007

    People also need to remember that Hotmail is huge, user wise.  For some reason some people seem to think Gmail is it and everyone else is fighting for scraps when in truth I remember reading that hotmail is bigger than Gmail by quite a number.

    I have accounts on both but I connect to them through Outlook 2007 and WP, not really through the web interface.  Still, it’s good to see the hotmail team back on it’s game and updating often now.  

  • Chris Ferrera

    I’m a Windows guy and iPhone user. I have both Gmail and my Live account added to my mail application. I’ve also recently started using the Bing app rather than Safari Google or the Google app. The Bing app for iOS is actually really nice. Pretty, responsive and fast, the Bing app has won me over.

    • Galileo Vieira

      Chris, what would you say are your Pro’s and Con’s of Gmail and Hotmail?