Microsoft has revealed that its Xbox LIVE service will be built into PCs in the future.
Mike Delman, Microsoft’s vice president of global marketing in the interactive entertainment business unit, revealed the company’s plans in an interview this week. Speaking to The Seattle Times, Delman confirmed that Windows 8 will include Xbox LIVE integration:
Live has been successful on the Windows Phone. Live will be built into the PC. It will be the service where you get your entertainment. We were talking about it — you will not just see consoles and handhelds at this show next year, this show’s going to morph into other devices.
Delman also answered questions on how the service and content will be part of Windows 8:
There will be a lot of similarities in design and service philosophy. Whether it’s us or Apple or anybody else, people want to be able to navigate through multiple devices in a certain ecosystem very seamlessly so we’re committed to that.
Asked whether Xbox LIVE would be a cloud media service that works across Windows PCs as well as phones and Xbox, Delman confirmed that Xbox LIVE will be the “pervasive media service” across devices. He also revealed that the company’s Xbox LIVE and SkyDrive storage asssets will be unified and that the change will be good for Microsoft and “good for consumers.”
WinRumors revealed earlier this week that Microsoft is currently experimenting with Silverlight applications on Xbox and Windows 8. The company will reveal its true three screens and a cloud strategy at its BUILD developer conference in September. Xbox is clearly a very important part of the overall strategy and a strong consumer brand.