Microsoft rejects the idea of a “post-PC” era of technology.
The company is labelling the current era as the “PC Plus” realm where PCs are surrounded by new devices designed for a specific niche purpose. The software giant’s chief of communications, Frank Shaw, revealed the company’s feelings in a blog post on Friday. “I’ve seen a resurgence of the term “post” applied to the PC in a number of stories including The Wall Street Journal, PC World and the Washington Post,” said Shaw. He proceeds to explain that it’s human nature for people to like simple and straightforward “something is a foo-’killer’ stories.” Shaw explains things aren’t that clear cut and simple in the technology world. “eReaders, Tablets, Smartphones, Set top boxes, aren’t PC killers,” states Shaw. “But instead are complementary devices. They are each highly optimized to do a great job on a subset of things any PC can also do.”
Shaw argues that PCs do certain tasks in a unique way and “aren’t going away” as they change rapidly to do the same things that companion devices (like eReaders and Tablets etc) do.
“I’ll be the first to admit that these new “non-PC” objects do a great job at enabling people to communicate and consume in innovative and interesting ways. That’s not surprising, because they were expressly designed for that purpose. But even their most ardent admirers will not assert that they are as good as PCs at the first two verbs, create and collaborate. And that’s why one should take any reports of the death of the PC with a rather large grain of salt. Because creating and collaborating are two of the most basic human drives, and are central to the idea of the PC. They move our culture, economy and world forward. You see their fingerprints in every laboratory, startup, classroom, and community.”
Shaw rounds up his thoughts by promising a range of powerful devices that will connect to cloud services and make it easier to create, communicate, collaborate and consume information. “So while it’s fun for the digerati to pronounce things dead, and declare we’re post-PC, we think it’s far more accurate to say that the 30-year-old PC isn’t even middle aged yet, and about to take up snowboarding.”