Microsoft announced on Wednesday a new collaboration with the Pan-European Game Information (PEGI) Age Rating System.
The Windows Phone platform will now feature age rating certifications from PEGI Express. The age ranking is designed to provide a clear rating to parents and allow for control of children downloading adult games. Windows Phone developers will be able to apply for an age rating certificate for their games. The Windows Phone developer hub will include access to a tool to easily gain certification.
“At Microsoft, providing parents with the tools to help keep their children safe online is a top priority, and we have made considerable investments in this area both in our Windows environment as well as on the Xbox 360”, said Chris Lewis, VP IEB, Microsoft EMEA. “Given the fast growing popularity of mobile gaming amongst a younger age group, we felt that it was critical to apply those same rigorous standards to our Windows Phone devices as currently apply to Xbox and Games for Windows titles”.
“PEGI continues to play a crucial role in the interactive entertainment sector”, added Lewis. “As a founding member of PEGI, Microsoft continues its strong commitment to safe entertainment, by working together with PEGI to help developers rate their games quickly and effectively”.
The announcement marks a series of Windows Phone changes that are due in the coming weeks thanks to Microsoft’s new Windows Phone 7.5 “Mango” release. HTC are due to announce two new handsets on Thursday that include the Windows Phone 7.5 software. Other vendors, including Samsung and Acer, are expected to announce new Mango handsets at the IFA conference on Thursday and Friday.
More information on Microsoft’s PEGI Express collaboration can be found at https://wp-rating.pegi.eu