Microsoft testing new social search service named Tulalip

By Tom Warren, on 15th Jul 11 6:27 am with 15 Comments

Microsoft accidentally revealed an internal test version of its “Tulalip” social search service on Thursday.

The company had been hosting details of the service at socl.com, owned and managed by the software giant. Fusible noticed the site and its Tulalip service before Microsoft was able to pull it offline. The service included a teaser promising a new “social search” service by Microsoft. The service also appeared to allow Facebook and Twitter users to sign-in. “With Tulalip you can Find what you need and Share what you know easier than ever”, read a message on the home page.

Microsoft confirmed in a statement to Search Engine Land that Socl.com is “an internal design project from one of Microsoft’s research teams which was mistakenly published to the web.” Microsoft has since updated the socl.com site to reflect the mistake:

“Thanks for stopping by. Socl.com is an internal design project from a team in Microsoft Research which was mistakenly published to the web. We didn’t mean to, honest.”

The reveal triggered speculation on blogs and on internet forums that the software giant was once again preparing its own social network to compete with Facebook. The service appears to be just a research project that typically do not make it to market. Microsoft’s research projects heavily influence other products in the company however, it’s possible that some elements from the project will be integrated into Bing at a later date.

Microsoft's Tulalip project

  • http://twitter.com/CrisRowlands Cristopher rowlands

    Not to be too sceptical, but I don’t think it would be something to compete with Facebook if you can login using your Facebook credentials.

    I’m still intrigued what the thinking behind it is though.

    • Guest

      Probably just another internal project, one of many, that will never see the light of day.

  • Anonymous

    and i can only i guess its something to work with facebook, anyway microsoft and facebook are like good pals lol
    unknown research projects are always cool. and i like Tulalip name.

    • Grs_dev

      Facebook is Microsoft’s not so secret social networking strategy. Microsoft was the first to value Facebook at $15 Billion back when no one was sure how this whole social networking thing is going to yield a viable business model yet.

  • http://twitter.com/hvnchrstn hyn chrstn

    could somebody give link from screenshot displayed above, i want to know how they tilt the woman picture

  • http://twitter.com/paint99 Larry

    I say it is either a Metro skined social hub, Win8 app, or just some guys working on a project that will never see the light of day.

    • Anonymous

      Not any more, this has buzz so i think you will see this through. It’s not like Courier which had the aspect of hardware and design and all the other complexities.

    • Anonymous

      Not any more, this has buzz so i think you will see this through. It’s not like Courier which had the aspect of hardware and design and all the other complexities.

  • http://www.kazzan.cz/ Kazzan

    Compete with Facebook? I do not think so. Rather it will be some other way to share and look at sharing. And if compete with someone, they should be look to Google+.

    • Mitchell

      Are you just that of a dumb ass don’t you see that it’s NOT competing with FACEBOOK or TWITTER, if they were, then why the hell would they have Facebook and Twitter on there to sign in. I’ve never heard of a social network that offers you to sign in with another social network, what they want to do is compete with them, not tag along.

    • Revolutions

      o.o

      “Compete with Facebook? I do not think so.”

      “Are you just that of a dumb ass don’t you see that it’s NOT competing with FACEBOOK or TWITTER”

      I’m pretty sure he sees that. I’d question your reading abilities, though.

  • Anonymous

    To compete with FB now whilst Google+ is almost ready… I don’t think would be good time for such activity.

    It’s wasting time to speak about. MS isn’t so out of her mind. Let’s wait to see what is all about.

  • Fmh6291

    Did anyone else notice metro style titles? May be the concept revolves around tiles somehow.

  • Dave

    These kind of accidental disclosure mistakes seems to be happening across MS almost monthly. They really need to get their act together.

    • gs1968

      Are these disclosures really accidental or is it a way of generating some buzz?