Microsoft trademarks NUAds, interactive ad platform for Xbox Kinect

By Tom Warren, on 13th Jun 11 11:35 am with 8 Comments

Microsoft is preparing a number of new interactive adverts for its Xbox platform.

The software giant has filed a trademark application for adverts that will allow users to interact with them using Kinect. Manan Kakkar spotted Microsoft’s trademark:

Advertising services, namely, promoting and marketing the goods and services of others through online interactive video games by enabling consumers to interact with third-party advertising content through voice or body gestures via computer game console and sensor devices

The description appears to indicate that Natural User Ads (NUAds) will feature voice and body control soon. Microsoft has been experimenting with Xbox adverts in the past few months, ranging from the normal square ads to pop-out experiences. The company recently created an interactive experience to promote Sprint Windows Phone devices (see video below). It’s not immediately clear when Microsoft plans to make the interactive ad slots available to marketers or game publishers. The software maker is planning to release a new Xbox Dashboard user interface later this year. The interface is tiled like Windows Phone and includes slots for advert placements.

  • http://unhub.com/eingoluq Eingoluq

    I want to met Laura Foy.

  • http://www.facebook.com/people/Saakhi-Neethan/100002185736812 Saakhi Neethan

    i think xbox is gonna beat sony and nintendo!

    • Anonymous

      Profits = already
      Quantities = has been (in US)

      What’s left?

    • FMH

      As well as technologically.

  • http://twitter.com/jimmyfal Jimmy Fallon

    They need to tune up the Kinect UI, so you can navigate quicker with more accuracy. Good 1.0 though.

  • http://twitter.com/jimmyfal Jimmy Fallon

    They need to tune up the Kinect UI, so you can navigate quicker with more accuracy. Good 1.0 though.

  • http://twitter.com/jimmyfal Jimmy Fallon

    They need to tune up the Kinect UI, so you can navigate quicker with more accuracy. Good 1.0 though.

  • GP007

    These sorta interactive ads are cool, and the WP one was nice, hell it let you get a rough idea of the phone in a better way than a normal video ad probably does.