Microsoft is training “hundreds” of salesmen worldwide to demonstrate Windows Phone devices.
Microsoft’s head of Windows Phone marketing, Achim Berg, believes that the company will reclaim its lost market share thanks to a series of new marketing efforts Microsoft and HTC have planned. Berg believes that recent forecasts by IDC and Gartner, which predict 20% Windows Phone market share by 2015, are conservative estimates. Speaking at the IFA consumer electronics show in Berlin on Thursday, Berg revealed that Microsoft, HTC and others will run new advertising campaigns for the upcoming HTC Titan and Radar Windows Phone 7.5 devices.
HTC is planning to train salesmen alongside Microsoft to better demonstrate its Windows Phone products. Bloomberg reports that the plans involve “hundreds” of salesmen worldwide. Microsoft has witnessed success with female and young consumers and Berg revealed the company plans to build on this going forward. HTC revealed on Thursday that it is the number one seller of Windows Phones worldwide. The company offers five Windows Phone devices in the U.S. and three in Europe, excluding the recently announced Titan and Radar devices.
“We’re seeing an extremely positive response” to the Windows Phone operating system, HTC’s President for Europe, the Middle East and Africa, Florian Seiche, said in an interview with Bloomberg News. “We’re now thinking that this year is a great time to get that momentum accelerated, to reach out to a broader group of customers.” Berg explained that Microsoft’s slow Windows Phone growth is a long game. “This is a completely new platform, it takes time,” said Berg. “It took time with Android, it took time with Apple. We have to show that we’re very capable and that we have the fastest and easiest phone.”
Nokia is also set to announce its Windows Phone offerings in the coming months. Nokia’s entry is expected to accelerate Windows Phone adoption thanks to the company’s strong links with carriers and worldwide distribution channels.