Microsoft’s Bing search engine grew by 0.3 percentage points in October, compared to Google’s 0.2 percentage point increase.
The software giant’s “decision engine” now has 11.5% U.S. market share compared to Google’s 66.3% according to data from comScore. Yahoo’s market share dipped by 0.2 percentage points to a total of 16.5% for October. Microsoft also increased its number of search queries in October. Bing’s percentage change increased by 7% in the month of October compared to Google’s 4%.
Microsoft has recently been updating Bing to include a number of new enhancements in recent months. Some of the new Bing enhancements include integration with Facebook, Bing Maps transit directions and constant UI improvements. Microsoft updated its Bing Maps site to introduce mobile HTML5 support and an updated AJAX control. Earlier this month the software giant updated Bing to include much deeper Facebook integration. The Facebook integration allows Bing users to see what their friends have liked straight from search results. Microsoft also announced in late August that Bing is now powering Yahoo! searches in the U.S. and Canada. Bing is expected to transition to a HTML5 powered version in the coming months with animated home pages, smooth transitions and new animations (see video below).