Microsoft’s Bing search engine grew by 0.3 percentage points in November, compared to Google’s 0.1 percentage point decrease.
The software giant’s “decision engine” now has 11.8% U.S. market share compared to Google’s 66.2% according to data from comScore. Yahoo’s market share dipped by 0.1 percentage points to a total of 16.4% for November. Microsoft’s Bing search has increased its share consistently over the past few months. Bing grew faster in October than Google and the trend continues into November.
Microsoft has recently been updating Bing to include a number of new enhancements in recent months. Some of the new Bing enhancements include integration with Facebook, Bing Maps transit directions and constant UI improvements. Microsoft updated its Bing Maps site to introduce mobile HTML5 support and an updated AJAX control. Earlier this month the software giant updated Bing to include much deeper Facebook integration. The Facebook integration allows Bing users to see what their friends have liked straight from search results. Microsoft also announced in late August that Bing is now powering Yahoo! searches in the U.S. and Canada.
Bing revealed additional enhancements this week including Map and Mobile improvements that are planned for the coming weeks. The updates are some of the biggest changes that Microsoft has made to Bing in-conjunction with each other.
Bing is expected to transition to a HTML5 powered version in the coming months with animated home pages, smooth transitions and new animations (see video below).