Microsoft’s Bing search share reaches all-time high in November as Google dips

By Tom Warren, on 16th Dec 10 12:05 pm with 8 Comments

Microsoft’s Bing search engine grew by 0.3 percentage points in November, compared to Google’s 0.1 percentage point decrease.

The software giant’s “decision engine” now has 11.8% U.S. market share compared to Google’s 66.2% according to data from comScore. Yahoo’s market share dipped by 0.1 percentage points to a total of 16.4% for November. Microsoft’s Bing search has increased its share consistently over the past few months. Bing grew faster in October than Google and the trend continues into November.

Microsoft has recently been updating Bing to include a number of new enhancements in recent months. Some of the new Bing enhancements include integration with Facebook, Bing Maps transit directions and constant UI improvements. Microsoft updated its Bing Maps site to introduce mobile HTML5 support and an updated AJAX control. Earlier this month the software giant updated Bing to include much deeper Facebook integration. The Facebook integration allows Bing users to see what their friends have liked straight from search results. Microsoft also announced in late August that Bing is now powering Yahoo! searches in the U.S. and Canada.

Bing revealed additional enhancements this week including Map and Mobile improvements that are planned for the coming weeks. The updates are some of the biggest changes that Microsoft has made to Bing in-conjunction with each other.

Bing is expected to transition to a HTML5 powered version in the coming months with animated home pages, smooth transitions and new animations (see video below).

  • Keno Butler

    nice, Bing!

  • GP007

    Go Go Bing! Still a long way behind Google but month after month of gains is great news.

  • Abhimanyu Jamwal

    bing have just improved the image page with a more refined and eye-candy look to it… like like

    • Anonymous

      the re-launch of bing with IE9 is going to be huge!

  • Anonymous

    I have to admit, just recently bing started getting “long tail search” right as well. I do lots of tech work and previously it was garbage to say the least. Now i’m seeing better results than google which seems to be getting full of pay to play tech sites with preview pages designed for google and thusly excluded from bing – which is great ;)

  • Anonymous

    Ive been using Bing pretty exclusively lately. I think Google might still give better results in some basic web searches, but for most everything else, it seems Bing does it better an nicer.

  • Lui Jimenez

    I hope Bing makes a statement, we can’t have Google monopolize the search engine. All they do is acquire the competition

  • Zamiel

    Bing is only good if you live in the US or you only search for english results.
    You can’t really search two languages, it gives no or very bad results.
    That’s the biggest problem about Microsoft, a lot of their products is only good for the US