Microsoft’s latest “it’s a great time to be a family” commercial features Windows Live Messenger across Windows Phone and Windows 7.
The new ad campaign aims to demonstrate Microsoft’s broad product portfolio and the integration across Windows, Windows Phone, Xbox and Office. The first 30 second spots aired earlier this month across the world. The concept has been put together by Crispin Porter & Bogusky, the agency responsible for launching Microsoft’s Windows Phone operating system.
Microsoft’s “their wedding” commercial centers on a couple announcing their plans for a wedding. A relative is shown using Xbox Kinect to video chat to the couple via Windows Live Messenger on their PC. The couple then create an Excel document to register guests interest in the wedding. Slowly but surely the couple get inundated with Windows Live Messenger messages ranging from band suggestions to guests stating their allergies. The couple close their laptop but the messages continue on the Windows Phone. The commercial ends with a smile and the message “it’s a great time to be a family.”
The latest advert follows two similar spots aired earlier this month. The first two failed to impress the majority of WinRumors readers. Sean M commented that “Microsoft needs to fire their advertising agency ASAP,” and Matt wasn’t a fan. “The actors expressions are terrible,” he said in a comment on our original story. Is this latest effort better? Let us know in the comments below.